Friday, October 21, 2011

Award Winning Author Barbara Techel ‘s “Classy” How-To Takes the Sting out of Book Marketing

Anyone who has written a book knows that one of the most daunting tasks is marketing.  These days, whether you are self-publishing or have gone to a traditional publishing house, the business of selling your work will ultimately fall on your shoulders.  Wouldn’t it be great if someone took you by the hand and walked you through the process? Well, your prayers have been answered in the form of a new book by Barbara Techel. 
Techel’s new book, Class Act: Sell More Books Through School and Library Author Appearances is an excellent way for authors to promote their message while selling more books.  Its step-by-step guide prepares authors for selling their books at schools and libraries, including choosing the venue,  effective public speaking, and filling the orders resulting from the events.  It also answers one of the toughest questions: how to price your book so that you are neither charging too much, nor selling yourself short.  In other words, it helps you to create a “win-win” situation for authors, children and school administrators.
A critical point Techel makes is that you are not only selling your book, but yourself.  By visiting school and libraries, you have the opportunity to introduce yourself to both students and administrators. It shows you are serious about promoting your work and that you stand behind its quality.  More importantly, the face time gives you a leg up in this age of social media marketing.  Of course, it’s sometimes hard to get to places in person, but Techel has this covered as well:  she teaches authors how to appear to use Skype for their appearances.
Techel is not giving armchair advice; she has utilized every method in Class Act to share her own message, and that of Frankie, her wheelchair-bound dachshund. Although she is physically disabled, Frankie’s spirit remains stronger than ever, and she and Barbara have brought their inspiring story to over 300 schools. They also visit hospitals and hospice facilities.

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