- Do you need a blog to help support your book? Yes.
- When should you start blogging? Now!
- Finding readers who are interested in your subject
- Building anticipation for your book
- Networking with others in your field
- Establishing a base for your social media marketing
- Letting potential buyers sample your content, your style and your ideas
1. A domain name. I’m paying $10 right now to register domains, and it’s a one-time fee.
- Home base. As your hub, your blog is a home base you can direct people to in your travels throughout the internet. When you post on forums, leave comments on others’ blogs, or participate in discussions, people who want to find out more about you need somewhere to go. There’s no better place to send people than to your blog.
- Opt-in. I encourage every author to start an email list, and the best place to do this is with an opt-in form on your blog. This is a great way to encourage greater engagement with your ideas.
- Test bed. A blog, by its nature, focuses attention on one article at a time. Each blog post pushes the older ones down toward your article archive. This allows you to experiment with style, subject matter, and other aspects of your writing that you’d like to get feedback on.
- Content collector. It can be overwhelming to sit down and try to write a 50,000 word book. But that’s just 50 1,000-word blog posts, isn’t it? Chunking this task down to a manageable size can be a powerful force in helping you meet your writing goals.
- Media focus. You’ll need a place to point media – like book reviewers and feature writers – to when they want to find out more about your book, you, or your work. A blog can easily host your media kit and all the materials needed to make you shine in stories and reviews.
- Reader hangout. There’s nothing more valuable for authors than to be able to get into a conversation with their readers. The comment section on a blog can be the most interesting part of a blog post, where others weigh in with their own opinions, insights and experiences. This not only gives you great feedback, but it builds your community of readers, and that’s a good thing.