How Authors Can Profit From Teleseminars and Webinars

by Dana Lynn Smith

Teleseminars and webinars are a terrific way for authors to share the message of their book, do educational presentations, conduct virtual conferences, interview other authors and experts, hold group coaching sessions, and more.

Using a teleseminar service, the host sets up a "bridge line" for participants to dial into at the appointed time, and then does a presentation. Programs can be presented by single speaker, done in an interview format with two or more people, or conducted as Q&A or coaching sessions.

A webinar or webcast is similar to a teleseminar, but participants are able to view visuals, such as a slideshow, during the presentation.

Here are just a few of the benefits of hosting your own teleseminars or webinars:

• The events are free or very low cost to produce.
• There's no travel expense and you can conduct the event from the comfort of your home or office.
• It's a great way to build your reputation as an expert in your field and to build your mailing list with the names of attendees, which can lead to sales in the future.
• You can make money by charging for the event or by conducting a free teleseminar and then offering attendees a paid product or service at the end of the presentation.
• Another way to profit is to repurpose your teleseminar content into other products such as audio programs, ebooks and home study courses.

There are also many benefits to attendees:

• It's easy for participants to attend via their phone or computer, with no travel required.
• Usually a recording of the session is available for those who are not available at the time of the call.
• Most teleseminars have a question and answer session, allowing audience members to participate and get input from the speaker.
• Participants can learn a lot in a short period of time.

As a teleseminar or webinar host, you’ll need to organize details such as these:

• Choose a teleseminar service provider and decide whether to offer recordings afterward.
• Determine the format, length, date and time for your event.
• Decide whether to require advance registration and how to handle registration.
• Decide how much to charge and how to collect money from attendees.
• Prepare an outline and/or script, and produce PowerPoint slides if necessary.
• Promote the event and send reminders and follow-ups to registrants.
• Coordinate with any other speakers.

Put the power of teleseminars and webinars to work for you and you'll be on your way to profiting from virtual events.

About the Author

Dana Lynn Smith, the Savvy Book Marketer, teaches authors how to sell more books through her blog, newsletter, guidebooks, and training programs. Her How to Make Money with Teleseminars and Webinars program will teach you everything you need to know to ensure a smooth running and profitable event. Get more book marketing tips at www.TheSavvyBookMarketer.com.