by Scott Lorenz
Westwind Communications
Book Marketing
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them. Some apps have incredible features such as 3D effects, interactive storytelling, and more. Creating an app for your book may give you a competitive advantage as well. I’ve found some book apps for both kids and adults that you’ll want to check out. Here’s my top ten:
Book Marketing
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them. Some apps have incredible features such as 3D effects, interactive storytelling, and more. Creating an app for your book may give you a competitive advantage as well. I’ve found some book apps for both kids and adults that you’ll want to check out. Here’s my top ten:
- Weird but True is an app developed by the creators of National Geographic that will keep you entertained for hours. Packed with interesting facts that will allow you to impress your friends and colleagues with newly acquired knowledge of the natural world.
- 3D Classic Literature Collectionlets readers enjoy their favorite American classic stories in a 3-dimensional context. Complete with high quality animation and audio, this interactive app is sure to bring your favorite stories to life to let you experience them in a way you never imagined.
- Fahrenheit 451brings Ray Bradbury’s sci-fi story off the page and into reality with narration, puzzles, auto-bookmarking, and book references to help you find your next favorite read. Enjoy this timeless classic all over again like never before.
- Pocket Cocktailsserves as a complete archive of all your favorite drink recipes. Entertain your friends, or just make yourself the ideal martini on your night off. Complete with how-to photos and festive holiday drink recipes, you’ll be the life of any party this season.
- Jack and the Beanstalkis the perfect app to keep your kids entertained whenever you need a minute to yourself. Filled with interactive games, activities, artwork, and read-along text, it’s the ideal children’s app with an educational twist. Unlike other book apps, every page has a different surprise that will keep kids engaged and involved, all at a price that won’t break the bank.
- Wizard of Oz 3D, The Experienceputs a new spin on the timeless classic of Dorothy’s adventure. Enjoy L. Frank Baum’s novel in an engaging 3D interactive experience. With pop-up animation, rediscover the story and share it with friends, family, and children. Bring an old classic to life and enjoy it all over again.
- Green Eggs and Hamprovides children with picture/word association and other features designed to promote early literacy. Winner of the 2011 Parents’ Choice Award, its an interactive approach to learning hidden beneath a Dr. Seuss Classic.
- Comics is a free app that lets comic fans keep up with their favorite strips from Marvel, DC, The Walking Dead, and many more. Kill some free time in between errands or make an evening out of it while watching your favorite superhero movies.
- Nancy Drew: Shadow Ranch Litelets users follow their favorite teen detective on her latest investigation. Choose your own path through the story and solve puzzles to help Nancy crack her latest crime. Track your progress and backtrack when you receive new clues to get on the right path!
- Our Choice is an interactive app that covers the pressing issue of global warming. As viewed by Al Gore, Our Choice takes you through various charts, articles, diagrams, and other forms of media to help users grasp the seriousness of the environmental issue. Stay informed with everything going on and find ways to lessen your environmental impact. Check out the tour by Al Gore here: http://weare1inspirit.us2.list-manage1.com/track/click?u=97bb89afa3f89961b16f8b31f&id=d8c7357506&e=b79bf1729e
Books have made a comeback in the world of entertainment with revelations such as audio versions, 3D supplements, and smartphone apps. Let me know your thoughts on these apps and others you find.
Ever thought about developing an app for your book? It won’t be long until it’ll be common place. If you jump on the bandwagon now you’ll still early in the game.
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Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketingapproach at www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.comor by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. For iPhone app marketing check out: http://www.iphoneapppublicity.com
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