Wednesday, November 7, 2012

Blogging Contest: Win Cash & Get A Full-Time Job

Unless you've been living under a rock for the last half-decade or so, you've heard talk about how inbound marketing - and the strong role that content creation plays in it - have become an increasingly important part of the marketing and business mix. Inbound leads cost less, convert at a higher rate, and have higher average customer values - so why would businesses not invest in generating more of them?

As someone who's consulted with hundreds of companies about their marketing programs, the most common roadblock that I've seen is the ability to create a high velocity of keyword-rich and persona-oriented content. Just saying that sentence hurts my head! The latest research indicates that producing enough content marketing is the biggest challenge for North American marketers.

Read more about the contest here.

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