Do you know how to make the most of the holidays on your blog when you write content?
Bloggers tend to either hate or love seasonal holidays. Depending on your niche it can be almost impossible to incorporate seasonal holidays into your posts. In addition to that, a lot of bloggers are mainly looking for "evergreen" traffic, which just isn't suitable when you write about the holidays.
Here's my take on the problem: try to look at holiday traffic as a bonus!
This is a great opportunity to introduce new readers to your blog. Holiday posts can add a tremendous personal touch to your blog while still providing valuable information.
However, there is one problem! It isn't always easy to fit seasonal content into your blog. It is simply harder to do in some niches than in others. It's easy enough to do in niches like home improvement and cooking. It can be done in niches like health and fitness and finance. Other niches, however, might not seem like optimal candidates for seasonal posts.
Having said that, as I'm typing this, I'm having difficulty thinking of a niche where it's completely impossible. The key to coming up with a seasonal post is to pick a good "angle" for the content you write. That can be difficult but, in most cases, it can be done. Finding the right angle for a holiday post is a great exercise that will serve you well in the future. So, as far as I'm concerned, this is a great exercise for any blogger.
The goal here is to create a surge in traffic, but it doesn't hurt to write content that will also generate traffic outside the holiday for which it was written. You want as much "evergreen" content on your blog as possible, and it is important that you think about that when you write content.
Because seasonal blog posts are a way to attract new readers to your blog, you need to make sure that your post contains solid information from which your readers will get a lot of value. If this is the first impression people get of your blog you have to make sure it is a good first impression. That is done by providing great value!
In fact, if you don't write content that provides great value to your readers your blog will never be successful! Give your readers great value and turn your "surge traffic" into evergreen traffic!
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