By the time you read this, you will have already enjoyed a wonderful Thanksgiving meal, complete with all the fixings (and followed by a turkey coma). Hopefully, you’ve also survived Black Friday and Cyber Monday, the two busiest (albeit, very different) shopping days of the year.
Ten years ago, most people would not have considered doing their holiday shopping from a computer, tablet, or smartphone. Today, it is simply considered a more convenient way to get your loved ones what they want. Ever since the term “Cyber Monday” was coined in a press release on November 28, 2005, it has literally changed the face of holiday commerce. Some people have embraced this change, while others (myself included) have been slower to accept it as the “new norm.” After all, it’s not holiday shopping if you’re not fighting crowds for the last Xbox or waiting in a 3-hour line, right? Well, not really—not anymore.
For those who follow astrology, the past few months have been all about letting go of the old to make room for the new. Even those who don’t believe in that stuff have felt a certain something in the air, and it’s not just the holiday spirit. It’s the winds of change, my friends. Technology has changed the way we connect with others; the way we read books and absorb knowledge; and, yes, it has changed the way we do business. (I recently heard that Instagram is the next big marketing tool. I was about to dismiss that information until I remembered that I used to feel the same about Twitter.) Depending on life philosophy, we might have different views on this phenomenon, but each of us has the option to fight it or embrace it as the wave of the future. This is true whether you are shopping for someone else or marketing your own work.
I wish you a joyous holiday season and a New Year full of the wonderful and unexpected.
Writer and Editor, Writers in the Sky Creative Writing Services
Writers in the Sky is a team of ghostwriters, editors, and book marketing specialists committed to the craft and business of writing. We work with our clients on all levels of the publishing process from editing and manuscript assessments to book formatting and marketing. So, whether you are a first-time author or a veteran of the craft, let Writers in the Sky help you get your book out into the world. We also provide assistance with résumés, business documents, and academic essays. For more information, visit www.writersinthesky.com.