Tuesday, November 29, 2011
10 Marketing Strategies for New Writers
1. Make your site reflect your writing style
This is a unique marketing strategy for writers. When people search for writers, they often judge the content on their website. The potential clients are looking for a certain style that matches their vision. Therefore, always use your own style of writing when creating content to promote your business; do not simply rewrite other writer's content.
2. Create an eBook
Create a free downloadable eBook that potential clients can read. The main goal of your eBook should be to provide writing samples and help your clients understand your full abilities. You may write short fiction stories, or you may write in-depth technical articles. It mostly depends on the type of clients you wish to attract.
3. Use agency sites
Starting out, not many people are going to know you are a talented writer. You should greatly consider joining an agency site that acts as a middle man, connecting writers with clients. Once you build a client list, focus on your own site, and ask your clients to promote you to their friends who need writers.
4. Create a full bio
Before people do business with other people, they want to know with whom they are doing business. Create a full bio on your website; make sure you include pictures, location, contact information, reviews and other important information.
5. Create business cards
Do not limit yourself to the Internet. There are plenty of brick and mortar business owners than can use the help of a writer. Many writers construct public relations articles to help their client's image. You should give everyone you meet a business card, and let them know what type of writer you are and how you can help them achieve their goals.
6. Promote yourself on social media sites
Social media marketing is unarguably one of the best marketing methods. Every social media site has pros and cons, so be sure to create an account on each major site, such as Facebook, Twitter, Google+ and even YouTube. Experiment to see how each site can benefit your business.
7. Use articles
Write and place articles on high-quality article directories. High-quality article directories are usually directories that do not compensate their contributors in any way; this cuts down on the amount of low-quality or spam articles. Make sure you link back to your site in the articles you submit.
Do not be afraid to meet new people. You never know who will come along and greatly help your business succeed. By constantly meeting new people, you can exponentially increase your customer base. Your business depends on the relationships you make with people.
9. Post ads
Take advantage of free ad sites, such as Craigslist. You may even want to post ads in the local paper. Many people still search classified ads to find services.
10. Create a Google business listing
If you want to take your writing to the next level, create a free business listing on Google. Make sure to include important information that can help your listing reach the top result for your industry in your area. People who search for freelance writers in your area can come across your business listing and contact you for your services.
Take advantage of these 10 marketing strategies, and eventually, you will grow your business and won't need to do so much marketing.
Bill Smith is a contributing writer at http://privatestudentloan.org/
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com/