Poetry and Prose Corner October 2013

Falling For Autumn

Daylight recedes and night lingers longer,
A lazy sun lowers her arc in the sky,
And summer relents on her brutal endeavors,
Yields to the softness of crisp autumn dew.

Earth tones of red and gold burst with a frenzy
Flooding the eye with bountiful treat.
The fresh chill of morning makes night covers snuggle
And daybreak awakens a bright orange hue.

Pity to those denied your sweet treasure,
Who never bear witness to your vibrant show,
Charting your change with chameleon candor,
Rushing the senses with visual bliss.

Signals of change as a new dawn announces
The turn of the term,
The passage of time.
I pray that in Heaven there still will be seasons
So all may find favor
In sweet autumn’s kiss.


Dennis S. Martin
Lulu Storefront: http://www.lulu.com/dsmartin
Plays: http://sites.google.com/site/playsbydennissmartin/


I Am

By Brenda McBride

Written for my beloved Dad

I am in the cool breeze that forever blows so softly in the wind that passes by you......
Feeling at peace, where pain is no more, I'm in a timeless paradise full of love
that's so true......
I am in the melody of your favorite songs, gently swaying to the tune to the music
with harmony in my soul......
Feeling free with ease to soar far away into paradise, engulfed in bliss and joy,
dancing like never before, completely whole.....

I am the warmth that radiates from the heat of the sun, sending you comfort and co
passion to dry your tears as they fall, to add a smile to your day......
Feeling happy not sad, helping you get through your grief, trying to let you know I'm fine, more alive than words can say.......
I am in the rain fall, as it falls briskly beneath the sky, refreshing the land with a cool, crisp start, feeling so fresh as the rain falls down.....
Don't cry for me, I'm happy now, we'll meet again, so carry on without a frown.

I am very much alive, please watch for the signs I send to you as you continue your
life here on earth, Ill be close bye......
Think of me each day, and please don't cry.


Brenda McBride lives in Temecula, California with her two teenage girls and is a substitute teacher working with Special Education students. Several of her articles and poems have been published in various magazines throughout the last several years. When her father passed away in 2011, her grief became so unbearable that she began writing to release deep emotions. There's not a day that goes by without the thought and beautiful memories shared with her wonderful dad.


All Hallows Eve

Eerily, the shroud descends,
Veiled in mists of Hallows Eve,
As spirits amble in the mist
Reaching from their netherworld
To touch, to feel the naked flesh
Of those who walk and talk and breathe,
To feel the heartbeat of their blood,
A kinship to reality.

Children quake as darkness draws
A demon host from murky lair,
Ghouls and witches primed to scare,
Bats and black cats everywhere.
With mask and costume to disguise
They set out on their ghostly trek.
A trick they sport in lieu of treats
Belays the caution in their eyes.

All is magic,
Nothing planned
On Hallows Eve
When spirits rise.

Dennis S. Martin
Lulu Storefront: http://www.lulu.com/dsmartin
Plays: http://sites.google.com/site/playsbydennissmartin/
 

The Power of the Goodreads Giveaways

When it comes to marketing a book, never underestimate the power of a book giveaway. Perhaps one of the best ways to kick start book discovery is by offering your book for free. I recommend doing multiple giveaways for a book and, in fact, I have done pre-publication giveaways that have really helped to spike success and reviews on the site.

I recommend that you run your giveaways for 30 days. You can run them for a smaller amount of time, but the longer you have to promote the better, right? Be sure to post an update about this on your Goodreads page and you can also post it to your blog (for your blog readers) especially if your blog is connected to your Goodreads page. So how many books should you give away? I've done anywhere from ten to fifty. Keep in mind that while the higher number is great, at some point you will have to fulfill this order and Goodreads only allows printed books, so you can't give an eBook version or PDF, they have to be print books and they are all mailed (or you can also ship them from Amazon if you want to).

If you are a member of a few groups, it's likely that there is a thread to promote a giveaway. Find that thread and promote your giveaway. If you're running it for a month, you should feel free to post it once at the beginning and again as you're nearing the end of the giveaway. I'm not a fan of blasting groups with "all about me" posts so twice is my limit. You may find groups that encourage more frequent giveaway reminders but I doubt it. Remember that other authors are on there trying to get attention, too.

If you're reading this post and thinking, "Well, my book is too old for this," take heart. There aren't any rules on Goodreads preventing older books from getting promoted on the site. If you have a great book and are just discovering this site, by all means do a giveaway and see what happens. Especially if it's not your only book and you continue to write new material. I've known authors who have multiple titles that start with the oldest and work their way forward.

One more point on the giveaways. If you want to really max out your exposure on the site, I recommend letting the contest run worldwide. You'll get much better participation that way and in the big picture global shipping isn't really that expensive.

Ready to sign up for your own giveaway? Then head over here: http://www.goodreads.com/giveaway. Once you're there be ready to list the start and end dates as well as all of the pertinent book information such as ISBN, book description, publisher and number of copies you're willing to give away. Once you have that information, you're ready to go with your first Goodreads giveaway!

When the campaign is over, you'll get notified and the system will send you a spreadsheet with the winners, their Goodreads ID's and their addresses. It's a great idea to congratulate them on Goodreads and let them know you're shipping the book out. Why is this good? Because it's another great way to connect with the person on the receiving end of your book. And it helps encourage a review from the reader. You're no longer an anonymous writer; you are now connected on Goodreads and following each other's reviews, etc.

Whenever I've done a Goodreads giveaway I am always sure to include a short, hand-written note thanking them for participating and congratulating the person on winning. I never ask for a review in the note, but that's just me. Instead, I encourage their feedback because I really do want to know what the reader thinks of the book. Then I give them my email address if they wish to make direct contact. I think the added step of a personal note is key. Why? Because it's a great opportunity to connect with a reader and encourage them to connect with you. I also sign each of the books I give away. Why? Readers love signed books!

So how many reviews can you expect, really? Well Goodreads estimates that 60% of the books that are given away get reviewed. I think that's probably a really good average. I've seen numbers higher than 60% and also lower. A lot of it depends on the book of course. Good books get reviewed more frequently, also it would seem that fiction gets a lot more reviews than non-fiction, but I'm not always clear that that's true.

Another way to boost exposure is to run an ad to help push your giveaway. Ads are really simple on Goodreads. They operate on a pay-per-click system, which means you only pay when someone clicks on your ad. You also buy credit, so I suggest starting with $10, you can always add more, but you may never use $100. Get started by going here: http://www.goodreads.com/advertisers.

It's important to keep in mind that Goodreads openly admits that new ads that generate a lot of clicks in the first few days will be shown more frequently throughout the day - essentially Goodreads gives its users what they want. So make your ad content compelling, and don't go the super cheap route when it comes to bidding on your per click cost. The minimum is $.10, the max is $.50. Some people say go big or go home, I say do what you're comfortable with, but remember, higher per click ads are also given priority. Some additional insight into how Goodreads ads work can be found here: http://www.goodreads.com/help/list/advertisers/.

I usually suggest creating two ads, try different tactics. One should say something like "Enter to Win" and the other should say something like "Get your FREE book." The words "win" and "free" are always hot. In the main content include a short, irresistible description of your book, something that will make it stand out and close with "giveaway ends [insert date]" to help push people to act. The link you include with your ad should be the link to your giveaway page. Don't know how to find the link? Go here: http://www.goodreads.com/giveaway and on the right hand side of the page you'll see a section for "Giveaways You've Created."

A few more giveaway tips:

* Let readers know if you plan on providing signed copies.
* End your giveaway on a non-popular date, like the middle of the week, definitely not a holiday.
* Again, more countries = more exposure.
* Mail your copies promptly.
* Reach out to winners with a short, respectful follow up. Friend them, let them know you'd love their input when they're ready.

Bonus! When you're done creating your ad you'll be given the HTML code for a giveaway widget that you can add to your blog or website!

While authors often tell me that they don't want to give copies of their book away, I always caution against that way of thinking. You have to give something to get something. Will every person who got your book review it? No. Do some people just want free books? Sure. But I've found that most of the readers on this site are genuinely interested in books and love it when their opinion matters. I mean, who doesn't?

Using the power of free to help boost your book is always a good idea, especially on a site like Goodreads. Just keep in mind that using a giveaway like this can help push other opportunities like connections to new readers and a dialog about your book in general. Maximize this opportunity; you'll be glad you did!

And one final note on this Goodreads piece. This was tested with anonymous, first time (fiction) authors. Why did I do that? Because I wanted to make sure the playing field was even and the test was authentic.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
 

WITS Book Reviews October 2013

Book Title: The Stockholm Octavo
Author: Karen Engelmann
ISBN: 978-0061995347
Publisher: Ecco/Harper-Collins
Genre: Historical Fiction
Publication Date: 2013
Book Length in Pages: 432 pages
Reviewer: Deborah Wilbrink

PLAYING HER TRUMP: NEW NOVELIST USES TAROT’S HISTORY

Mystery, political intrigue, scandal, culture, and a search for love–all set in 1791 Sweden. Engelmann, who lived in Sweden for eight years, has written a masterful first novel that reeks of reality that could only have been founded on deep research.

Unfolding the story like one of the ornamental fans upon which the plot turns, young Emil Larsson relates how his secretaire job in the Customs House depends upon securing a stabilizing marriage. With no prospects and no family contacts to help, he shares this with his friend, Mrs. Sparrow. Not only does Sparrow preside over a popular house of gaming, she is also a seer. Using a specially developed deck of cards based on Masonic principles of Divine Geometry, Mrs. Sparrow spreads a golden path for Emil. His fate is entwined with eight others found in the spread, including her: The Stockholm Octavo. With Mrs. Sparrow’s ties to Sweden’s controversial king, the Octavo expands. With the intruding background of the French revolution and Sweden’s disempowered nobility, Engelmann entangles her characters in the larger intrigues and trends of the times.

I asked the author about the unusual deck of cards used by her character Mrs. Sparrow. The creation of the cards and spread were synchronous with her writing process. “The Octavo in The Stockholm Octavo is a form of cartomancy that was created for the novel,” says Engelmann, “and came out of the writing process and the research. The early drafts of the book included the concept of eight characters that surrounded and influenced a significant event, and I called this eight the Octavo. But it took me several drafts to discover for myself what the Octavo was and how it worked.

“The early versions involved loads of card games—a primary form of social interaction in Sweden during the period. The narrator, Emil Larsson, frequents the gaming rooms of Mrs. Sparrow. Her character was inspired by a historical figure, Ulrica Arfvidsson, who lived in Stockholm during that period. Ulrica used tea leaves, coffee grounds and cards to predict the future. My research of gaming revealed that using cards as a means of divination was formalized in the late 18th century; the first book on cartomancy was published in 1770 by Jean-Baptiste Alliette (under the pen name Etteilla.) Etteilla used a standard French deck of 32 cards plus one, but also mentioned an Italian deck used for the popular game tarocchi. This deck of 52 plus 22 trump cards was the tool of choice for another Frenchman, Antoine Court de Gèbelin. When his essay on the subject was published in 1781 it began the occult sensation we know as Tarot. It was a perfect method for Mrs. Sparrow and for my book.”
The well-played characters traverse all the social layers of Swedish society from King Gustav III to scullery maid and all between. All of course, seeking betterment, whether by sponsorship of an opera or by making the best rabbit pie to please one’s employer. Love lingers just beyond all the action, waiting to be claimed. Engelmann has written a first novel that dances with elements of mystery, history, romance, and treatise, a genuinely original work that delights, leaving one breathless for more.


Title: Protocol 7
Author: Armen Gharabegian
Publisher: Arctica Studios LLC (January 5, 2013)
ASIN: B00AXD8NHQ
Reviewer: Dana Micheli

Have you ever read a book that’s dangerously good? Dangerous in the sense that once you start reading it, everything on your “to-do” list falls to the wayside because all you want to do is find out what happens? Armen Gharabegian’s Protocol 7 is such a book.

Protocol 7 opens in England, 2039. It is a world where artificial intelligence units are as commonplace as smart phones, yet some things have not changed; namely, relying on man’s best friend and a bottle of thirty-year-old Scotch for comfort. At least that’s what Oxford professor Simon Fitzpatrick does when he learns that his father, Oliver, has been killed in Antarctica. But while his beloved Great Dane, Jake, brings Simon some small measure of solace, the drink does nothing to dull the anger. For despite repeated attempts to get information on the circumstances of his father’s death, no one is breathing a word.

That all changes with a ring of the doorbell. When Simon answers, he finds his old friend and current CIA operative, Jonathan Weiss, standing at his door. Underneath his flippant demeanor, Weiss is there to deliver a very serious holographic message…from Oliver Fitzpatrick! At first Simon is thrilled to see his father’s face, but then he realizes that something is…off. His father is acting so cheerful that something must be wrong.

Citing the message as evidence that all is well, Weiss tells Simon to stay put, relax, and wait for his father to contact him directly. But Simon knows that if he waits he will really lose his father forever. Ignoring both Weiss and a UN quarantine on Antarctica, he heads off in search of Oliver, with no idea that he will stumble upon a conspiracy that makes the Da Vinci Code seem trivial.

Gharabegian is a beautiful writer; he has the ability—all too rare these days—to strike a balance between gripping commercial fiction and literary prose. He also manages to depict a technologically believable future while allowing us to hang on to the creature comforts of today.

As I reluctantly turned to the last page of Protocol 7, I was genuinely disappointed that it was over. The good news is that this is only Part 1 of Gharabegian’s Antarctica Trilogy. I have no doubt that Part 2 will be just as destructive to my “to-do” list—and yours as well. Don’t say I didn’t warn you!  

I Got Your Number! Using Numbers in a Book Title

By Scott Lorenz
Westwind Communications

Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense.

Book titles are extremely important. As an author, creating a memorable title should be a high priority. Numbers in book titles work with items that already quantify. For example a book titled Get 6-Pack Abs in 6 Minutes a Day makes sense. I like using numbers in a book title when it’s relevant and useful in describing what the book is about. A recent example that really works is The 4 Hour Work Week by Tim Ferriss and his 4-Hour Body. That number stops you in your tracks because it is shocking. How can you work just four hours a week? How can you have a good body in just four hours? Ferriss has capitalized on his branding of “4-Hour” and just published The 4 Hour Chef. He owns that number now. He’s branded his name with “4-Hour” and will be able to incorporate it in his future work.

A number is a quickly comprehended visual because it’s a symbol and is represented by a minimal amount of characters. For example “One Thousand” spelled out is represented by twelve characters, but only four characters if used as a number; 1000. This can save space on your cover and in this digital world sometimes a savings of a few characters can make a difference whether your complete book title is displayed by Google or even on Amazon. Furthermore, there’s a magic number of 65 characters for some search engines before it gets truncated or cut off. Another often overlooked benefit is that a number rises to the top of a list when alphabetized right along with symbols like @ or $ for example.

Here’s a list of a few well known books that have used a number in the title:

Catch-22
The 4-Hour Work Week
The 4-Hour Chef
The 4-Hour Body
Europe on $5 a Day
The 7 Habits of Highly Effective People
Fahrenheit 451
1984
The 39 Steps
1, 2, Buckle My Shoe
Around the World in 80 Days
1001 Arabian Nights
13 Reasons Why
3:10 to Yuma
Beneath the 13 Moons
Size 12 is Not Fat
13 Little Blue Envelopes
13 Treasures
The 6th Target
The 5 Love Languages: The Secret to Love That Lasts
7th Heaven
10,001 Ways to Live on a Small Budget
The $100 Startup
The 48 Laws of Power
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
5: Where Will You Be Five Years From Today?
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
30 Things Every Woman Should Have and Should Know by the Time She’s 30
17 Cents and a Dream (a new book from one of my clients)

Whenever possible I use numbers in my article headlines because it drives home what the article is about. Here's a sample:

22 Tips on What to Wear For a TV Interview
52 Ways to Promote Your iPhone App
33 Radio Interview Tips
55 Reasons to Send Out a Press Release
15 Tips for Great Book Cover Design
The Top 25 Book Fairs and Book Festivals Authors Should Attend

You can find even more articles on book promotion topics at http://book-marketing-expert.com/articles.htm

On LinkedIn, the question received many insightful responses. One I particularly liked was from James Cosenza, a software engineer, “I think the numbered approach is especially useful for self-help and how-to books. People want to know that they can change their lives or learn a new skill in 5, 10 or 15 ‘easy’ steps. I don't know about saturation, but I think conflicting titles on the same subject might be off-putting. For example, do you buy Install a New Patio in 10 Easy Steps vs. A New Patio in Seven Simple Steps?

Ethan de Jonge Kalmar, founder of Make Your English Work, says, “I think that it depends on your content and audience. Numbered lists certainly work well for blog posts and on social media sites, but given the speed of information now, and the tendency to want to have everything in concise, easy to digest form, I think that many readers of books (by which I mean works of at least 100 pages or so) are looking for more in-depth insight, and numbered list titles do not exactly communicate that the book provides that.”

“For a short promotional e-book, or perhaps the self-help/entrepreneur market it might work well. Also, I think that if you are providing information that is comprehensive because it covers many different things, it might work well, as in James Cosenza's example of 1000 Places to See before You Die.”

Tim Lemire responded from an author’s perspective, “I never worried about coming up with a good title; I knew the publisher was going to assign their own title to the book anyway.” Read the whole thread here http://linkd.in/NjWZ8r

Keep in mind, not every book title needs a number. For example, the number 7 is overused because people are trying to capitalize on Covey's books. Even he came out with the “8th” Habit to stray away from the number 7. So, if you’re thinking of tacking the number “7” into your book’s title, think again because it will not stand out.

Should you decide to incorporate a number into your book’s title, make sure it adds to the book. Do not shove a number in the title because you think it might be a good idea. Not all book titles need numbers. However, some books might sell better because of the number in their title.

The Bottom Line: Coming up with the right name for your book is beyond important—it’s critical. Creating a memorable title is really the point. Using numbers in your title might help make it even more memorable.

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Editor's Corner October 2013

October is a transitory month—the short lull between the excitement of summer and the flurry of holiday preparations. As we pull our heavy sweaters out of storage and watch the leaves changing to brilliant reds and golds, it is easy to believe that all the shopping and party planning is still far in the future. The truth is that it will be here before we know it, and the early birds are already out there, searching for the perfect gifts for hard-to-buy-for friends and family. That’s why this “slow” month is the perfect time to launch a holiday marketing campaign for your book!

One of the most difficult aspects of marketing is finding that all-important hook to draw readers. That’s the great thing about marketing your book now—the holidays are the draw. Whether your book is a memoir, crime novel, or how-to manual, there is someone whose eyes will light up when they unwrap it.

And if you haven’t written a new book recently—no worries! The holiday season is also an opportunity to resurrect that book that’s been out for a while. So start tweeting and posting on Facebook. Write a blog post reminding your followers about your book. If you have more than one book available, you might even offer a “holiday special” (for example, buy one, get the second half-off). Or, be a guest on the WITS podcast so that our listeners can get to know you, as well as your work!

Ready or not, we are about to embark on the Season of Giving, so let people know that your book is the perfect gift!

Happy writing and marketing, everyone!

Dana Micheli
Writer and editor, Writers in the Sky Creative Writing Services
http://writersinthesky.com
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Writers in the Sky is a team of ghostwriters, editors, and book marketing specialists committed to the craft and business of writing. We work with our clients on all levels of the publishing process from editing and manuscript assessments to book formatting and marketing. So whether you are a first-time author or a veteran of the craft, let Writers in the Sky help you get your book out into the world. We also provide assistance with résumés, business documents, and academic essays. For more information, visit www.writersinthesky.com.

 

Why Your Blog’s About Page is Completely Wrong

by Joel Friedlander

Blogging is important for authors. Lots of people consider it almost mandatory if you take your publishing career seriously.

And so hordes of writers have started blogs, and some have gone on to great success, building robust platforms that allow them to communicate with fans, announce new books or other products or services, and stay in constant communication with readers.

Yes, it’s great when it works. But too often, blogs don’t work. They don’t attract readers, or if they do, readers don’t hang around for long. Even blogs with good content can languish, unread, until the blogger just gives up, probably thinking, “it just didn’t work for me.”

There are lots of reasons that blogs fail. Lack of traffic is the most common, but often the people who come to the blog just never engage. And it’s that engagement that should be our guide when we’re creating basic pages on our blog.

Nowhere is this more urgent than on your About page.

That Old Thing? Really?

You might not think that your About page is a big deal. Many bloggers appear to have put one together when they first launched their blog and then promptly forgotten about it.

That’s a mistake.

Blogs are very personal. That personal quality is most often expressed through the content you post. As writers, it’s shown in our point of view, our personal writing style, by the topics we choose to cover, and those we don’t pay attention to. Sure, visitors come to your blog for information, education, or entertainment. But what makes them stay once they get there?

The best way for most bloggers to make their blogs more “sticky” destinations that readers look forward to visiting, and where they return time and time again, is to never forget that personal element.

This might mean something as simple as having your photo on the blog. Sounds easy, right? You might be surprised how many blogs just don’t have a photo of the blogger.

We’re All Human

When I like your content, I want to know more… about you. That’s a pretty human reaction. Nothing attracts us as much as another human, especially a face. We’re hardwired to respond to people who are looking at us.

So it’s just good sense to have a photo of yourself on your About page.

But here’s the reason I think these About pages get it completely wrong: they are written from the blogger’s point of view. Why? They think the About page is about them.

Why Your Blog Exists

If you’re blogging as a way to connect to readers, build a base of raving fans, or attract qualified leads for a business, your blog needs to focus on your readers.

It’s your readers’ needs that bring them to your site, so it’s your readers’ needs you should be thinking about when you write your About page.

But it seems most bloggers have never thought about this. Instead, we get About pages that tell us where the blogger grew up, how they love to make caramel apples, who their favorite authors are, and that they love waterskiing with their dogs. Then they end with something like, “I hope you’ll come back often!”

But seriously, why would we? Even though I may have loved your article, what do I care about waterskiing or caramel apples? Do they have anything to do with why I came here, or the subject you’re writing about?

Turning It Around

Anyone intrigued by your writing or wanting to know more about you as an author or a blogger is going to go to the About page first. I do that, don’t you?

If all they find is you raving about what movies you like or how cute your nephew is, you might actually drive people away. Instead, think about rewriting your About page so it actually works on your behalf.

Make it into a story or an article. Write your About page as if you are writing a blog post, one that you hope will be a big hit with readers.

I’m going to bet that the blog posts on your site that are the most popular are the ones that have useful information for readers, or such a compelling story you just can’t stop reading. Your About page should be just like that: include either useful information for readers or a cracking good storyline.

Purpose of the About Page Revealed

All this isn’t to say that you don’t talk about yourself on your About page, but the point of view you take makes all the difference. Tell us why your degree in basketry makes you uniquely positioned to help readers with their basket-weaving problems.

The real purpose of your About page is to foster engagement with your readers while letting them know what kind of person you are, your own very human background. This is your chance to create a community of interest with visitors, to speak to their concerns, all while you appear to be talking about yourself.

“This is where I’m coming from, and why that’s helpful to you,” might be one way to look at it.

Ask yourself how well you know your readers. Can you put yourself in their shoes and understand why they might be interested in you, your subject, your solutions, your articles? That’s critical. Remember, we all act from a “what’s in it for me?” mentality, whether we realize it or not. Your About page should address that question directly.

Write from that knowledge, and speak to your readers like you’re sitting across the table at a coffee shop. Like they’ve asked you how you know all the stuff you’re sharing with them, but behind that question you know that their real interest is how they can become more like you in some way.

No matter what subject you write about, find a way to connect all that “about me” information to the reasons that readers visit your blog in the first place.

Joel Friedlander is a self-published author, an award-winning book designer, and an accomplished blogger. He's the founder of the Self-Publishing Roadmap online training course, and a frequent speaker at industry events where he talks to writers about how the new tools of publishing can help them reach and inspire their readers.

This Week's Podcast Guest: Author and Publisher Monica F. Hudson

Monica F. Hudson is a woman on a mission. The author and publisher from Little Rock, Arkansas seeks to deliver God's message of love through her writing. This week, it was my pleasure to interview Monica about her latest book, Over There: Raindrops of Reflection. It's an eloquent and deeply moving devotional about God's promise to the world.

These days, many authors choose self-publishing as the best way to retain control over their work. Monica, however, took it one step further; she started Hudson Publishers, which publishes nonfiction Christian books based on discipleship and empowerment. In addition to her literary career, she is also a member of Allen Temple A.M.E. Church in Pine Bluff, Arkansas, and a twenty-plus-year veteran of the healthcare field. Her tireless energy and commitment is an inspiration to writers everywhere. 

Click here to listen to the podcast

Like what you heard? You can buy Monica's books through her website, www.2Cdivineanswers.com, or at Wordsworth Bookstore and Company in Little Rock and other independent bookstores. To learn more about her work and ministry, visit her on Facebook and Twitter.    

WITS Announcements October 2013

As a subscriber to Writers in the Sky Newsletter, you are entitled to share your announcements with our readers. See guidelines at http://writersinthesky.blogspot.com/p/submit-your-material.html and send your material to us before the 24th of each month to make the next month’s issue. Anything posted in the WITS Newsletter is also shared with our blog readers at http://writersinthesky.blogspot.com.

Read the first chapter for free and then decide if you want to download the 3-hour-long MP3 audio book of More Than Meets the Eye ~ True Stories about Death, Dying, and Afterlife for only $7.00. http://tinyurl.com/bd7qhy8
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The Dream Quest One Poetry & Writing Contest is open to anyone who loves expressing innermost thoughts and feelings into the beautiful art of poetry or writing a story that is worth telling everyone. Write a poem or a short story for a chance to win cash prizes! All works must be original. Postmark deadline: January 16, 2014. Visit our website for details: http://www.dreamquestone.com
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Each story in The Sid Series ~ A Collection of Holistic Stories for Children focuses on life skills such as environmental awareness, helping others, being true to one’s self, overcoming fear, and following inner guidance. http://TheSidSeries.com
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Rock ‘N Roll Kamikaze – Evert Wilbrink Signs and Scotwald Sings in Multimedia and Multilingual Book signing in Nashville

October 21, 6PM at Grimey's Too, 1702 8th Avenue, Nashville

A novel approach to book signing suits this rock ‘n’ roller. Evert Wilbrink had Cat Stevens clean his car, spent two days at Jim Morrison's hospital bed, sailed with Bob Marley through the canals of Amsterdam, got Joan Jett her first record deal, got kissed by Elizabeth Taylor, handled promotion for Blondie and caused Fleetwood Mac's car sickness. He tells about 50 years in rock ‘n’ roll in his book, Rock ’n Roll Kamikaze, which will be seeing the light of day on October 21 6PM at Grimey’s Too, 1702 8th Avenue, Nashville. Westfrisian trio Skotwal will be there, too and play songs from their first album. Americana songs in the language that Americans would have spoken if William the Conqueror lost the Battle of Hastings. The presentation will be filmed for Dutch TV. Evert will do readings in English and Dutch; the book is in Nederlands (Dutch), and Scotwald sings in a Dutch dialect! It’s the most unique book signing you’ll make this year.

Evert wrote his first article in 1963 about the Beatles for his high-school magazine. Fifty years later he is still writing. He’s also a rock 'n roll consultant and managing partner in the Teye Guitar company. The book is available at the book signing and by contacting evertwilbrink@gmail.com
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Whose Stuff Is This? Finding Freedom from the Thoughts, Feelings, and Energy of Those around You is a guidebook for empathic people who have been unknowingly carrying energetic burdens that belong to someone else. See all purchasing options at http://whosestuffisthis.blogspot.com/p/purchase-book.html.
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State of Appreciation is a free weekly online newsletter that blends practical and spiritual approaches to enhance personal power and self-realization. This publication offers empowering articles, gifts, and free contemporary and classic empowerment downloads at http://stateofappreciation.weebly.com.
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If you are looking for someone to create an original piece for your book cover, you might want to connect with Diane Daversa on Facebook: http://www.facebook.com/#!/pages/Diane-Daversa-Fine-Art/109782219119036.
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Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience is about how to embrace multidimensional frequencies, lessen physical and emotional symptoms of rapid spiritual ascension, and offers tips to make the ascension process easier and quicker. http://shiftingintopurerconsciousness.com.
 

Spiritual Coaching Podcast Schedule October 2013

We Are One in Spirit Podcast allows for people from all walks of life to discuss their spiritual journey and life—transforming experiences that remind us that we are all one in spirit. Uplifting, enlightening, and insightful topics include healing, empathy, intuition, spiritual/psychic gifts, metaphysics, soul development, afterlife, spirit communication, and more. The metaphysical shows are archived at feed://nashvillewriter.audioacrobat.com. You will also find us on iTunes.

This month’s interactive calls include group coaching for empaths on October 10 and for walk-ins on October 24. Both webinar conference calls are at 8 PM Central Time. Please subscribe to the We Are One in Spirit mailing list to receive the call log-in information: http://weare1inspirit.com/subscribe-to-we-are-one-in-spirit.

Sell More on Amazon: Understanding Keywords, Categories, and Amazon’s Algorithms

Most of us know Amazon as one of the biggest online stores where you can get everything from the latest tech gadget to your favorite book. But what many don't realize is that Amazon is a search engine and subject to many of the same algorithm rules that sites like Google and Bing subscribe to.
When you want to expand your visibility in search engines, you start to look at things like keywords, tags and content. The rules aren't that dissimilar. If a product or book is getting traction on Amazon, it will trigger their algorithm, which then kicks in their internal promotion. What does Amazon's internal promotion look like? It's not that different from a real brick and mortar store really.

Let's say your local Gap Store is seeing a sudden surge of turtlenecks, which were previously stuffed in the back of the store, maybe on a small table by the dressing rooms. The store recognizes that these are selling and moves the turtlenecks to the front of the store so more people can spot them. What happens? They start selling even more. Now the store decides to pair them with something. Let's say a pair of cargo pants. Great! They add them to the table and update the mannequin display. The pants sell now nearly as well as the sweaters. Do you see a pattern here? This is what happens with Amazon, too. Triggers such as keyword searches, categories and spikes in sales that last longer than 48 hours start to ping Amazon's algorithms and the next thing you know, your book is showing up as a recommended buy and top of searches. The more you sell, the more Amazon wants to help you sell. Makes sense, doesn't it?

SEO and Your Amazon Page

In most cases it's easier to optimize a non-fiction book than a fiction book, however, when it comes to categories your fiction book may likely do better. (We'll look at categories in a minute) Why are non-fiction books easier to optimize? Because there are fewer of them.

So what is Amazon optimization, really? Well, it's your Amazon page (the actual book page) and your Amazon Author Central Page, both of which can be enhanced using keywords, reviews, pricing, and picking the right categories.

Keywords

First, let's take a look at keywords. What many authors and sellers don't realize is that much like Google, Amazon has a fantastic keyword tool. Most of you have probably experimented with typing in a keyword in the Google search bar and seeing their suggestions pop up. Amazon has the same search/keyword function. For example, if I type "selling books" into the search bar, it pops up quite a few search suggestions, one of which is "selling books on Amazon."

When you input that search term (selling books on Amazon), my book, Selling Books by the Truckload on Amazon http://www.amazon.com/Sell-Books-Truckload-Amazon-com-ebook/dp/B00CJ0USL0/ref=sr_1_1?s=books&ie=UTF8&qid=1376528993&sr=1-1&keywords=Sell+Your+Books+by+the+truckload+on+amazon comes up on the first page (a good thing). When I was trying to decide what to name it, I did this search and looked at all of the titles that popped up. Many of them were just titled: Selling Books on Amazon (smart authors) which digs right into the keywords and that's what you want. That's why you want to run this search.

The goal of this exercise is to either use this search when you're titling your book, or if your book is already out there, you can use the keywords in your book's description. To do this on your own, you can either type in a keyword string, or even better, type in a single keyword and see what pops up. So, let's say you have a book about cooking. Type the word "cooking" into the Amazon search bar and you'll see lots of suggestions such as "cooking for one" and "cooking for two," you can then incorporate these keywords into your book title, subtitle, or description. I would suggest doing this for each keyword associated with your book. You can do this same search using Google's Keyword Tool on their Google AdWords page. Keep in mind that for your book description, you can only use 7 keywords or keyword strings, and there's no reason why you can't also use popular author names. I've used author names in keywords often and it absolutely works.

Categories

If you've ever picked a category for your book and eBook you may have noticed that they don't always match up. When I first encountered this I thought I was mistaken, turns out I wasn't. Whether it's a glitch or done intentionally, the categories for books and eBooks aren't the same. But there's a simple way to fix this, more on this in a minute.

Ideally when you're picking a category you don't want one with a broad, busy market. Ideally you want a category that's narrow. Why? Because Amazon's algorithm is pinged when a book hits the top of a category. For example, I was coaching this author about her romance novel and though she wanted to be top of category in contemporary romance, the category was just too cluttered. Instead I suggested that she put her book under dramas, which was a sub (sub) category of contemporary romance. The category (at the time) had only 81 other books in it, so getting her book to the top of that list wasn't an issue. Doing so triggered Amazon's internal system and the next thing you know her book was coming up high in Amazon searches, being recommended to readers, and being pushed on the pages of other, very high-profile romance novels. The thing with categories is that while it's tempting to put your book into a massively obscure category, you need to make sure that the category is one that belongs with your book, meaning don't put your business book under a category that's dedicated to some other specialty even if there are only three other competing books.

Some experts say that Amazon can pull your book altogether. I'm not sure this is quite accurate, but I have seen books get moved to the "appropriate" categories if the author decides to shuffle the book somewhere just so it will hit top of market. Ready to start exploring the Amazon categories? Here is the link that's essentially the hub to all of the Amazon categories: http://www.amazon.com/-/b/?node=1000.

Of all the work you do placing your book on Amazon, adjusting the keywords, etc., this might be the most key piece of marketing you can do so dig around in this list and make sure to put the book in the most narrow category you can. This will benefit your book tremendously. Also, as a potential reader previews your Amazon page, it's also eye-candy to see low book ranking, meaning books that are in the top ten of the category. When I polled readers I found that they didn't care what the category was, in fact most times it didn't register. But when they saw #10 or #1 on a book page, it was often very helpful in making a sale. You see the ranking on the Amazon page, about halfway down.

Two final notes on categories, the first is that categories change. Dramas, for example, are no longer a sub-sub category in romance. I don't know why Amazon does this but I suspect that shuffling around these categories is helpful to their internal system. Finally, I mentioned earlier that Print and eBook categories often differ. When you find the category you want for your book, the first thing you may want to do is go to your backend and make these adjustments, i.e. change this category.

However if your eBook is in the KDP system (Kindle Direct Publishing) you'll need to email them through your Author Central Page. Just hit the "help" button (again from within your Author Central Page) and email their staff. Most of the time you'll find the email is responded to and the category adjusted within 24 hours. They have a great response time, even better than through their publisher help page. If you don't know what the Author Central page is just click here: https://authorcentral.amazon.com/. You just use your Amazon login to access your page. Everyone has one, whether you've claimed it or not.

Other Ways to Trigger Amazon

There are a variety of other things you can do to help trigger the internal sales system at Amazon. eBook promos can do that (meaning freebie books offered through Amazon) but the eBook freebie days have to be promoted in order to be effective. How do you make your eBook free? It's all done through KDP (Kindle Direct Publishing). You get up to five freebie days but I would only recommend using two or three at a time. Promote the book heavily on those days. Why? Because a high spike on freebie days can really benefit your book overall. I've seen momentum carry through from freebie days and trigger a quicker climb up the ranking once the book goes back to a paid version.

Also, price and category switching will help to shake things up, too. What this means is that you play with the pricing, moving it high and low again every 6 weeks or so. Also, you can shuffle a book in a category frequently, too. Though I'd recommend doing it just once every six weeks.

The idea is to send enough "juice" to your book through triggers that Amazon recognizes and responds to. Typically, though, you can't do just one of these items recommended, you'll need to do all of them - but not necessarily at the same time. I recommend you start with the keywords, then the category, then you can experiment with eBook promotion, category flipping and vary the book pricing. Give the process a week or so to "take hold" and then see what your efforts leverage in the way of visibility. The good thing about Amazon is that they don't limit you to the number of changes you can make. Good luck!

Reprinted from "The Book Marketing Expert newsletter," a free e-zine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Poetry and Prose Corner September 2013

For Labors Unheralded

Heaven bless the working man,
Or woman, as the case may be,
For labors that have built a nation,
Made it strong,
Kept it free.

Day by day endures the trek,
Spaghettied byways
Overflowing.
Ceaseless days of repetition,
Watching with frustration growing.

Even while complaints may linger
As the endless hours drone,
Though his ire may peak aplenty,
He will never take it home.

Home to where his world makes sense,
A different kind of recompense,
Where labors wear a sweeter flavor
Sheltered by a picket fence.

Dennis S. Martin
Lulu Storefront: http://www.lulu.com/dsmartin
Plays: http://sites.google.com/site/playsbydennissmartin/


Welcome

As we learn to welcome
all aspects of life
Storms and beauties of nature
personal pleasures and strife
We’ll find our human form
can do more than first appears
Our form can resonate and dance
to music of the spheres
Can dream of new creations
that benefit all beings
And broaden cosmic consciousness
beyond the bounds now seen

From the prologue to Leonard Goodwin’s new book, Echoes in the Universe: A Spiritual Memoir available at Amazon.com


Granduer

For as not yet
to know the grandeur
that in this world
this life may come to pass,
I content myself
with this aspiration of hope,
that when herein lies a
life that has passed,
love hath revealed itself
in the image
of you and I.

Richard (James Michael Pontes)


Dear Dad

White knights are hard to come by these days,
So often blemished or misaligned.
But shortsighted memory
Is always forgiving
And the foresight of hindsight so often is blind.

So I never flinched as you donned your armor
And rode out to battle with dragon or beast.
Against famine and foe you defended our castle,
Returning the bounty,
Providing the feast.

Relentless, tenacious, untiring in effort,
Your fortress impenetrable, or so it seems.
But I see your heart, taste your will,
Touch your feelings,
See through your eyes as you strive toward your dreams.

Often profane,
Ready to ire,
Firm when the situations demand,
Yet soft as a feather
And quick as a heartbeat
When favors have need of a helping hand.

When I needed a hero
You took the stand.

Dennis S. Martin
Lulu Storefront: http://www.lulu.com/dsmartin
Plays: http://sites.google.com/site/playsbydennissmartin/

Historical Creative Non-Fiction ~ A Long Journey Pulls into the Station for Author-Waitress Betsy Thorpe

by Deborah Wilbrink

The Day the Whistles Cried: The Great Cornfield Meet at Dutchman's Curve is the true story of America's worst train wreck, a 200-page work of creative nonfiction. Even the title reflects the six years of research that Thorpe invested. “A cornfield meet is railroad slang for train wreck! This mother of all train wrecks took place in the cornfields along White’s Creek, and may have been the foundation for the phrase.” Two passenger trains collided on a curve just outside of Nashville in 1918, killing 101 people.

Tracking down descendants of the “One Hundred and One Victims” to interview and spending long hours in archives, Thorpe gathered a ton of primary material. With a background in folklore, Thorpe had set that career aside years ago to honor her late husband’s commitment to music, wherever it led them. She set those skills to work in research and writing on her hours off from a shift at Shoney’s. Boiling down over 5000 pages of research notes into 200 pages of riveting reading was her biggest challenge. Most rewarding? “Seeing people’s names in a list of who died in a 1918 newspaper; then watching them come to life before my eyes, as I discovered what they did for a living, why they were on the train, their families. It’s the story of a time gone by, told through these real lives, not just a train wreck. On the trains rode two men out for a day of fishing; domestic workers; a potential governor of Tennessee; illiterate laborers headed for DuPont, among many others. As their stories unfold, so does the story of those turbulent and changing times. “Victims” no longer, these people have their lives vindicated at last.” The book, illustrated with photos of the day, will be “Published by Westview,” a Nashville publisher.

Fans of Titanic and those interested in disaster stories, history, Southern culture, and railroads can find the book for sale in January of 2014. Plans for publishing are set, with Thorpe using KickStart, a funding website which will launch her project with special rewards for small investors, beginning in September. The busy waitress-turned-author is ready to read excerpts from the manuscript and stoke the flames of excitement now. Thorpe is an adroit marketer, arranging events this month: a tea at Belle Meade Plantation, last sight for many on the train; a press conference on the steps of the former Union Station, now a hotel; and a tour of the train wreck site, now on a greenway, led by the author. For those invested in long-term projects, and “keeping the day job,” Thorpe is a model author. Keep up with her travels as a first-time author at her Facebook page, TrainWreck.
 

WITS Book Reviews September 2013

Title: Born to Lose
Author: P. J. Thomas
ISBN: 978-1-4787-0617-5
Publisher: OutskirtsPress.com
Genre and Target Market: fiction; crime
Publication Date: 2013
Book Length in Pages: 249
Reviewer: Sarah Moore

I have written my fair share of book reviews over my career in the world of writing and book marketing, but today I will begin my thoughts on the new release Born to Lose by P.J. Thomas in a way that I believe is a first for me. I am offering a disclaimer.

If you are in search for a novel that is written with eloquent prose that immediately strikes you with its artistry, this is not the book for you. Born to Lose is presented in a way that jolts the senses and, if your reaction is similar to mine, makes you uncomfortable. At first you may question the rough style of the sentence structure and the manner in which the characters interact. But, as you become more invested in the story and personalities walking through it, I believe you soon will recognize the author’s incredible skill at creating just the right level of uneasiness with his readers. You are not meant to read this book snuggled into an easy chair with the intention of drifting off to sweet dreams. This book is one of powerful and disturbing grit that comes to life more clearly with every passing chapter.

Born to Lose shares the troubled life of Sammy Lamonte, who reveals in the first two pages that he was given the wrong date of birth on his birth certificate due to drunk inspection by those completing the paperwork and then discovered at an early age that the man he thought was his uncle was really his father. Like the title of the book indicates, Sammy presents such an introduction of himself to lay the groundwork for his lifelong struggle with the intense feeling that he cannot trust his own birthright identity. In order to fill that void, he comes to find refuge at the local soda shop in his hometown of Buffalo amongst friends with nicknames like Louie Scabs and Sneaky Pete. After failed attempts at success in school and then the military, these neighborhood friends become his collaborators in criminal activity that soon drives him into the dark world of mob bosses and hit men.

In Sammy Lamonte, author P.J. Thomas displays great talent in creating a ruthless killer who evokes sympathy and a connection with his loneliness. He parades multiple women into his apartment, sometimes more than one at a time, but never succeeds in winning back the love of the one girlfriend who ever really mattered to him. He shoots police officers and friends and casual bystanders all with the same sense of duty and detachment, but also shows flashes of contempt for his deadly calling. He plans elaborate heists that take months to develop and that employ technology and precision in timing that only a person of strong intellect could pull off. Much as the character Tony Soprano earned his humanity with viewers during those moments in which he exposed his soul to his psychiatrist, Sammy Lamonte becomes a three-dimensional man who proves much deeper than the typical mob caricature.

I am even more impressed with Born to Lose and the violent lifestyle it portrays because this is not the first work by P.J. Thomas that I have had the pleasure to read. Each novel has had a distinct crafting to it, with descriptive phrasing and character dialogue that seem perfectly suited to the environment into which the author wishes to lead his readers. I could not pick up a novel by Thomas and immediately recognize its content as belonging to another by the author. This is an indication to me that Thomas offers great attention to every element of his craft, refining it in each instance to share a specific and unique message.

To claim that I am an expert in mob stories would not be accurate. But in Born to Lose, Thomas took me on a journey with Sammy Lamonte that led me to a greater understanding how a young man can, when presented with a disconcerting home life and a lack of focus or purpose and a group of sidekicks who are ready to embrace the more unsavory side of life with you, turn to a life of crime for acceptance. While written about a young man of two generations ago, Lamonte’s story is one that could be told about teenagers in homes across our country today. It is startling and graphic and makes for a book that sticks in your gut long after you read the troubling end.


Title: First Semester Physics Survival Guide: A Lifeline for the Reluctant Physics Student
Author: Dr. Teman Cooke
Publisher: Three Friendships Company (July 28, 2013)
ISBN-10: 0989320502
ISBN-13: 978-0989320504
Reviewer: Dana Micheli

If someone Googled “reluctant physics student,” the first thing they would see is my picture…at least, that’s what they would have seen before I read Dr. Teman’s Cooke’s, First Semester Physics Survival Guide: A Lifeline for the Reluctant Physics Student. When I was in college, just the thought of those complex equations made me want to run for the nearest Organic Chemistry class. So one can imagine my surprise when, while reading Dr. Cooke’s book, I did not run; nor did I stay and cry and pull my hair out (as I have in the past when dealing with anything involving numbers). Instead, I stayed, I read, and I understood.

Yes, understood. Dr. Cooke does not dive headfirst into the scary equations. Instead, he focuses largely on the concepts behind them, using very accessible examples, not from a laboratory, but from everyday life. The physics became part of a larger picture that I could visualize and learn from contextually. Only then does he ask the student to apply these concepts to problems. By that time, I was no longer scared by the equations; I was curious to work through the problems and see how they played out.

Ultimately, however, the book’s largest success lies in its tone. In a word, hilarious. Can you say you’ve read a physics book that made you laugh out loud? I can. It’s like being in class with that favorite teacher who not only makes you forget you hate the subject, but makes you realize that you actually like it.
 

How to Launch Your Own PR Campaign

by Gini Graham Scott, Ph.D.

Kicking Off Your PR Campaign with a Campaign Theme

Start your campaign by developing your campaign theme. This theme is something you can sum up in a phrase or sentence, much like the title of a book. Think of your theme like a news story headline–it’s a statement to quickly attract consumer interest.

For example, when Apple first brought out the Apple computer, their campaign focused around the notion of being different from the PC–it was the computer for “the rest of us.” Other examples of a theme are Verizon’s campaign of “having more phones in the network than any other service” or “having a more reliable network with fewer dropped calls than any other network.”

You can have multiple campaigns, but for each one, center your message around that theme. It’s like having a headline and subheads. Then you tell the story in the rest of your message.
The particular theme you choose should also be one that resonates with your selected target market.

Determining Your Target Market

Your target market is the group of consumers who will be most receptive to your product or service.  Your campaign theme should appeal to them. Thus, you need a match between your message and the group it is aimed at.

Don’t think your product or service will appeal to everyone. That’s too broad. Focus on the segments of the market which will be most receptive. Then, that focus will help you determine the best media and approach to use to reach that market.

This analysis of your market may mean you should review the name you have picked for your product, service, or PR campaign. Maybe you might want to choose a better or more compelling name or even use different names to appeal to different markets. So be ready to go back and reconsider your initial choices if necessary.

This willingness to review and revise is crucial, because sometimes you may think you have chosen a great name. But if you do some market research and get feedback, you may discover that others don’t relate to or like the name. So it may be better to change it early on than to hope you can change people’s attitudes and opinions, which are often difficult to change.

Linking Your Product or Service to the Daily News

If you can tie your product or service to what’s going on in the news, that can help you get publicity, because your product or service seems more timely and relevant, rather than just another new product, service, book, or whatever. So look at what’s happening in the news and how can you be an expert to comment on what’s happening or how your product or service might provide an important and unique benefit.

For instance, if you want to promote a humanitarian song, rather than directly promoting the song, promote some of the ways the song been used in different groups or how the song’s message ties into something in the news, such as promoting awareness of the immigration crisis which is very much in the news.

Promoting a Niche Product or Service

If you have a niche product or service, figure out what is your niche market, so you can direct your PR towards that market. By the same token, pick out key words to appeal to that market, and any time you do a mass mailing, feature those words in the mailing. Likewise, pick the particular media that serve that market.

For instance, if you have a product or book that appeals to managers, direct your PR to the business media. If it is a product or book that appeals to women consumers, direct your PR towards consumer publications or feature editors who cover topics that appeal to women. The more you can target the media, the better it is for your product or service.

Using Promotional Events

One way to promote your product and services is to create a special promotional event around it.  Some ways to do this are:

Create tie-ins with other groups, so you might do something on a larger scale.

Contribute part of your earnings for the event or product sales to a charity, whereby a certain percentage goes to that charity.

Put on a free event so that people in the media would feel more comfortable promoting it because it’s free. If you are charging, say $10 at the door, even if that’s to cover your costs for food and supplies, the media will think it’s a commercial event which you should advertise. So to maximize your publicity appeal, make your event free.

Find a way to make your event stand out and be unique.

Because we’re in a very celebrity-driven culture, if you can get a celebrity or a high-profile spokesperson to appear at your event or endorse your products or service, you’ll increase your credibility and appeal. Sometimes celebrities will appear at an event or provide an endorsement for free, if they really like what you’re doing. Other times they may want a certain fee or percentage of the door charge or of sales.

If your event or the sales potential is a large enough, a percentage of the door or sales may be all you need and you may not have to offer a guarantee or pay out anything upfront. Or connecting your event or sales to a charity may help you build sales as well as get celebrity endorsements, since some celebrities pick out charities they are particularly interested in. So if you can connect your event or activity to a charity that may be a way to gain the participation of a celebrity who is committed to that cause.

Often you can find restaurants and hotels for your event for a low price or free, because the restaurant or hotel expects increased business from the people you bring.

For example, I did some events at the Monsoon Café on the Promenade in Santa Monica with about 100 people at each event, and they only required a $100 payment for the use of a large banquet hall and a $100 guarantee for the bartender’s tips. Most of what we collected at the door -- $10 each – went to buy hors d’oeuvres for the group. So the payments from the attendees easily covered the $100 fee, plus most people bought drinks, which reimbursed the bartender. So it was a win-win for all.

Now, due to the recession, many restaurants and bars are hurting, so they are more likely to give you the space for nothing, if it looks like you will bring them a large number of customers.

* * * * * *
Gini Graham Scott, PhD, is the author of over 50 books, specializing in work relationships, professional and personal development, popular culture, and social trends. This article is adapted from DOING YOUR OWN PR, which is published by Arrow Publishing for the Apple iPhone and iPad and by ASJA Press/iUniverse as a paperback. She is also the author of USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF, 17 TOP SECRETS FOR KEEPING YOUR JOB OR FINDING NEW WORK, and SELLING YOUR BOOK, SCRIPT, OR COLUMN. She is the host/producer of the radio show CHANGEMAKERS and a script writer/film producer, with several projects in development and post-production. She writes books and scripts for others, and consults with writers on how to write, publish, and promote their own books. Her websites are www.ginigrahamscott.com and www.changemakerspublishingandwriting.com.
 

Editor's Corner September 2013

Welcome to the September 2013 Edition of the Writers in the Sky Newsletter!

I once read an interview with Jodi Picoult, the bestselling and very prolific author known for her novels about family, love, and moral relativity. Picoult was talking about her writing process, and added that, “When I don’t write for a few days I get predictably crabby.” Sound familiar? As I’m sure many of you could attest, once you’ve been bitten by the writing bug, you don’t want to do anything else. Of course, not everyone has the luxury to write whenever they want; most authors hold day “day jobs” while writing their books.

Nowadays, with the bulk of the marketing responsibility sitting firmly on the writer’s shoulders, many find themselves juggling several full-time jobs: marketing one book, writing the next (hopefully), and working that pesky day job. This topic (namely, writer overload) is often discussed on Aspects of Writing—a radio show about all things authoring. There are always several great takeaways from the show, and this week was no different. The guests were discussing their marketing techniques, and while they each have their personal style, the consensus was that marketing can be tougher than writing the book itself. The takeaway this week: Do not let a tough marketing week affect your writing. If your sales are less than stellar, do not let that discouragement spill over into what you are creating for the future. Get out your outline, notes, or vision board and remind yourself why you were inspired to write the book in the first place!

Happy September, everyone, and as always, happy writing!

Dana Micheli
Writer and editor, Writers in the Sky Creative Writing Services
http://writersinthesky.com
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Writers in the Sky is a team of ghostwriters, editors, and book marketing specialists committed to the craft and business of writing. We work with our clients on all levels of the publishing process from editing and manuscript assessments to book formatting and marketing. So whether you are a first-time author or a veteran of the craft, let Writers in the Sky help you get your book out into the world. We also provide assistance with résumés, business documents, and academic essays. For more information, visit www.writersinthesky.com.

What J.K. Rowling and Robert Galbraith Can Teach Us About Author Platform

by Joel Friedlander

The literary world was shocked this past week by the revelation that J.K. Rowling, one of the most famous authors in the world, had written, sold, and published a crime novel called The Cuckoo’s Calling, under the name “Robert Galbraith.”

Weeks ago there were some readers who thought a well-known author was behind the book, like this one on Amazon:

“This book is so well written that I suspect that some years down the road we will hear the author’s name is a pseudonym of some famous writer.”

Some thought that Rowling should be allowed any leeway she likes, considering that her level of fame can sometimes be a burden, as from this commenter on Google+:

“This way she gets to test her writing instead of her marketing or brand.”

There was no secret that Robert Galbraith was a pseudonym, and this device is often used by authors who want to try writing in a new genre, for instance. Here’s the way Galbraith was described by Little, Brown, the book’s (unsuspecting) publisher, on its Amazon page:

“Robert Galbraith: After several years with the Royal Military Police, Robert Galbraith was attached to the SIB (Special Investigative Branch), the plain-clothes branch of the RMP. He left the military in 2003 and has been working since then in the civilian security industry. The idea for Cormoran Strike grew directly out of his own experiences and those of his military friends who returned to the civilian world. ‘Robert Galbraith’ is a pseudonym.”

So why does this all matter, and what can we learn from it?

Reviews, Sales, Platform

What really caught my attention about this story was the fate of the book so far in its publishing journey. It came out in April, and the publisher obviously believed enough in the book to commit resources to launching and promoting it, despite the fact there was no author to help out.

Reviews from major media were glowing. Publisher’s Weekly called it “stellar,” Booklist “instantly absorbing,” and Library Journal, “engrossing.”

Is there a self-publisher who wouldn’t like to get reviews like that? And if you did, don’t you think you’d be ready to go to the bank with all the sales you’d make from these mighty media recommending your book?

Don’t get up from your desk just yet. As it turns out, the book sold poorly, moving only 1,500 copies before the news broke about who was behind Robert Galbraith.

Stopping right here for a moment, how do we understand that great reviews like these don’t automatically lead to book sales? How’s that supposed to work?

Former agent Nathan Bransford weighed in with his opinion:

“It just goes to show how fleeting commercial success is in the book world. Take away those magical series of events that result in bestsellerdom and it’s just another well-received crime novel that fails to catch fire.”

And his conclusion:

“Even J.K. Rowling can write a good book that drops into the ocean and barely makes a ripple.”

But I’m not so sure that’s the lesson to be drawn from all this.

And why did Rowling, who can create a bestseller with every single book if she wanted to, go through all the trouble of this exercise? Here’s what she had to say on the new Robert Galbraith author site:

“I was yearning to go back to the beginning of a writing career in this new genre, to work without hype or expectation and to receive totally unvarnished feedback. It was a fantastic experience and I only wish it could have gone on a little longer.”

It’s the Platform, Honey

You can see that Rowling’s motivation was entirely for her own benefit as a writer. Nothing wrong with that, of course, and writers should stretch themselves when it seems right to do so. Take chances and try new things.

But she didn’t do it for her readers; it was more to escape from their expectations, and maybe to escape the kind of scrutiny that greeted her earlier foray into contemporary fiction.

Would The Cuckoo’s Calling’s sales have eventually picked up? Would word of mouth kick in at some point as more and more people discovered the new writer Robert Galbraith? We don’t know.

What we do know is what every indie author already knows: platform sells books.

Your author platform—all your readers, all the people who give you credibility and trust and attention—are crucial to indie authors’ success.

My opinion is that it was the complete absence of any platform for Robert Galbraith, the lack of any fans, anyone who cared about him, the lack of anyone willing to host him on a blog tour or help him set up readings at bookstores, or a tribe that would greet his long-awaited first book with enthusiasm that held back sales of what’s obviously a well-written book.

Your platform—or your tribe, your fans, your readers, your subscribers, whatever you want to call them—are the people who care about you, who will help you succeed, will cheer you on and pass your book around their own networks.

Trying to publish a book without an author platform makes the task infinitely more difficult. And even though there are still people, like J.K. Rowling, who built their platform solely by publishing, they are the exceptions.

For the rest of us, building an author platform is how we invest in ourselves and the books we’re going to publish.

Without it, even J.K. Rowling herself couldn’t sell many books.

And with it? When the news broke, The Cuckoo’s Calling went to #1 on Amazon, and has stayed there ever since.

We have to acknowledge that it’s possible to create enough sensation to sell books that have no author, but that’s not what was happening here. Rowling wanted the book to succeed only on its merits and without any connection to her.

Of course, as indie authors, we could have told her the best test to really see if your well-written book has what it takes to escape from obscurity: self-publish it. Now that’s a test.

What do you think about building a platform to sell your books? Is it working?

Joel Friedlander is a self-published author, an award-winning book designer, and an accomplished blogger. He's the founder of the Self-Publishing Roadmap online training course, and a frequent speaker at industry events where he talks to writers about how the new tools of publishing can help them reach and inspire their readers.

WITS Announcements September 2013

As a subscriber to Writers in the Sky Newsletter, you are entitled to share your announcements with our readers. See guidelines at http://writersinthesky.blogspot.com/p/submit-your-material.html and send your material to us before the 24th of each month to make the next month’s issue. Anything posted in the WITS Newsletter is also shared with our blog readers at http://writersinthesky.blogspot.com.

The Dream Quest One Poetry & Writing Contest is open to anyone who loves expressing innermost thoughts and feelings into the beautiful art of poetry or writing a story that is worth telling everyone. Write a poem or a short story for a chance to win cash prizes! All works must be original. Visit our website for details: http://www.dreamquestone.com
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Yvonne Perry and her cousin Jenny Bates Meadows-Sauls are almost finished with the writing of their family history and genealogy. Their book titled Angels Among Us ~ The Living History of the Georgia Family Descending from Charlton and Nancy Bates is expected to be published in October 2013. See http://charltonbatesancestry.blogspot.com/ for details.
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Read the first chapter for free and then decide if you want to download the 3-hour-long MP3 audio book of More Than Meets the Eye ~ True Stories about Death, Dying, and Afterlife for only $7.00. http://tinyurl.com/bd7qhy8
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Each story in The Sid Series ~ A Collection of Holistic Stories for Children focuses on life skills such as environmental awareness, helping others, being true to one’s self, overcoming fear, and following inner guidance. http://TheSidSeries.com
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Whose Stuff Is This? Finding Freedom from the Thoughts, Feelings, and Energy of Those around You is a guidebook for empathic people who have been unknowingly carrying energetic burdens that belong to someone else. See all purchasing options at http://whosestuffisthis.blogspot.com/p/purchase-book.html.
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State of Appreciation is a free weekly online newsletter that blends practical and spiritual approaches to enhance personal power and self-realization. This publication offers empowering articles, gifts, and free contemporary and classic empowerment downloads at http://stateofappreciation.weebly.com.
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If you are looking for someone to create an original piece for your book cover, you might want to connect with Diane Daversa on Facebook: http://www.facebook.com/#!/pages/Diane-Daversa-Fine-Art/109782219119036.
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Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience is about how to embrace multidimensional frequencies, lessen physical and emotional symptoms of rapid spiritual ascension, and offers tips to make the ascension process easier and quicker. http://shiftingintopurerconsciousness.com.
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If you have had a really strange spiritual experience and can't even begin to explain what might have caused it or why it happened, you will find comfort and information to help make sense of it in Yvonne Perry's new book, Walk-ins Among Us ~ Open Your Personal Portal to Cosmic Awareness. http://walkinsamongus.org
 

Coaching Podcast

We Are One in Spirit Podcast allows for people from all walks of life to discuss their spiritual journey and life—transforming experiences that remind us that we are all one in spirit. Uplifting, enlightening, and insightful topics include healing, empathy, intuition, spiritual/psychic gifts, metaphysics, soul development, afterlife, spirit communication, and more. The metaphysical shows are archived at feed://nashvillewriter.audioacrobat.com. You will also find us on iTunes. Please subscribe to the We Are One in Spirit mailing list to receive the call log-in information: http://weare1inspirit.com/subscribe-to-we-are-one-in-spirit/

This month’s interactive calls include group coaching for empaths on September 12 and for walk-ins on September 26. Both webinar conference calls are at 8 PM Central Time.

Why Social Media is Killing Your Business

We all hear how important it is to be the King (or Queen) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But did you ever consider the aspects that might actually be hurting your business?

A number of productivity experts have commented on the idea that we live in “busyness,”meaning that we feel we are busy because we continually enmesh ourselves in doing things for the sake of doing them, without being cognizant of the actual result. We feel that we have to be on social media so we are, often to our own detriment. Consider these numbers:

According to Empowerednetwork.com, 22 percent of time spent online is spent on social networking (see article here: http://bit.ly/10PJM9r). People spent twice as much time on Facebook than they did exercising. The average user spends 24 hours a month on a social networking site. Also, the research related to student productivity is alarming as well. According to this piece, the GPA of college students that regularly use Facebook is a full point lower than their peers who do not log on.

One out of ten workers spends more time on the Internet than they do working. Workers are interrupted once every 10.5 minutes with things like IMs and Tweets; once that happens it can take as long as 23 minutes for employees to get back on task.

So what do you do if you need to stay on top of your industry and keep up with your social media? And what if you are a solo entrepreneur trying to market your business? Sometimes we are faced with tough choices: finish the proposal for a new client, or market yourself on social media to get future business. If this sounds like a familiar battle, here are a few ideas to help you control the time you spend on social media:

Make sure you're doing the right things: I realize this is kind of a no-brainer but it's still worth considering. When was the last time you checked your engagement on any of these social sites? Are people responding to you or are you just posting and ditching? Make sure that your message is getting to the right people on the right sites. Maybe you don't have a message that will resonate with Facebook, maybe your people are really on LinkedIn or Google+. Consider taking a close look at how "social" your social networks really are and whether they're really benefiting you.

Scan headlines: Unless you are sitting in a really boring industry that doesn't make a lot of news, we can't possibly keep track of everything that's going on, all the time. That's why I suggest doing a quick scan of your headlines in the morning. You have to be really diligent with this. Delete whatever doesn't immediately spike your interest, read what does. If you spend the morning reading everything in your market you're probably gaining a lot of knowledge, but not a lot of value. Not everything matters. Pay attention to only what does.

Get a media alert system: Since Google Alerts is going away, I've been recommending some new systems (either Talkwalker.com, http://talkwalker.com/en, or Mention.net, https://en.mention.net/) - both of these sites are very robust and will keep you apprised of any goings on in your market. The keywords you select here will be very important so don't pick a keyword that's too general. Also, you'll probably want to modify these keywords as your market changes. With these services, you will get one email, once a day, with every headline and story that the service mentions. Some services will even send you tweets that mention the keywords you're looking for which is also helpful because if your objective is to engage in conversation around a particular keyword, you can dig in as soon as you get the notification email.

Get over FOMO: Many of us suffer from FOMO (fear of missing out); in fact, a number of newspapers have done stories on this. We stay hyper-connected to everything because we're afraid we'll miss something. I can almost guarantee you if it's something major, you'll find out. If it's not, don't worry about it. Get yourself out of the FOMO habit by turning off your devices after a certain hour, or for a certain period of time during the day so you can concentrate on work.

Watch your numbers: Much like point #1, you'll want to watch your numbers closely. Check your social media engagement and make sure that people are, in fact, engaging with you. When we do this, we always find places we can enhance or draw back on. Don't waste your time on things that won't matter. A lot of what folks do in social media is also related to FOMO. They want to be "everywhere" because they feel like if they don't, they'll miss out on business, news, speaking gigs, whatever. People don't enter your message through every portal, you'll find that the majority of your customers is on one or maybe two specific social media sites. Be there and ignore the rest.

Limit your time: It's hard to do, but I really recommend that you limit your time to thirty minutes in the morning and thirty minutes at night on social media. Let's face it, we can watch the stream of conversation all day but if we do, we're losing valuable time that we could be investing elsewhere.

Busy vs. productive: We're being constantly bombarded with "busy" messages. Consumers are busy, we're busy, everyone is busy - but are we busy or productive? The two aren't the same. If spending too much time on social media is limiting your productivity, you have a problem. Often before each task, I'll ask myself whether this is just part of being busy, or if it is productive. Is the task leading somewhere or just keeping me on the constant loop of "busy?" Imagine how much more free time you'd have if you pulled back and assessed busy vs. productive for everything you do at work. It's great to be busy. Better to be busy than to be sitting around waiting for the phone to ring, but we often associate success with being busy. If you're not accomplishing anything, then being busy is, well, just being busy. The problem with social media is that it "feels" busy, which can be a bit deceptive.

Consider outsourcing: If you feel like you can't handle everything you need to do in social media, considering hiring someone who can help you reach your goals. Social media experts and assistants are popping up everywhere. If you want a recommendation, go onto LinkedIn and put out a call for some resources. LinkedIn can be a fantastic place to find new vendors, by the way. Recently I put out a call for a collection agency and found some really amazing companies. People on LinkedIn love making recommendations, so go there if you're trying to find someone.

Productivity experts will often encourage shutting down your Internet or turning off email to help you focus. While these ideas are great, there's still a huge time-suck that is social media. It's part of what we need to do to gain exposure and new business, but it can also be a serious detriment to our success. Finding a balance between being "social" and being productive isn't always easy, but it's a balance worth striking.

Reprinted from "The Book Marketing Expert newsletter", a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com