Thursday, February 28, 2013

3 Ways to Supercharge Your Writing This Year

by Joel Friedlander

There’s such a clean slate to the year, looked at from this early vantage point, that it’s hard to resist making plans, resolutions, or other agreements with ourselves about how this year is going to be, well, different. Here’s what I’ve learned: If you can make today — right now —different, you don’t have to worry about a whole year of different. When starting something new, it might be useful to think about May 1 or October 1. Then, you might be asking yourself, “What will propel me to do what I said I’m going to do now, since it isn’t all shiny and new and novel the way it was early in January?”

For writers, a new year isn’t always all it’s cracked up to be. That’s because if you’re the kind of writer who publishes books, or is thinking about it, you write longer manuscripts that can’t be contained so well by events that only occur on the calendar. Most books take months or, more likely, years, to come to fruition and make it into print or onto the market. That in itself makes writers somewhat immune to New Year schemes. Still, there’s no denying that at the beginning of the year, we have a different perspective, and we want something new.

Here are a few ways to kick your own writing into a new gear this year.

1. Spend time every day writing with a pen on paper. I spent years freewriting with a pen in notebooks I placed next to my desk. I recently ran across the same advice from uber-blogger Chris Brogan, and I’m here to tell you that it works. The speed of writing with a pen (you might prefer a pencil, and that’s fine, too; it’s the physical act that’s important) makes it possible for me to keep just ahead of my own mental process, which is ideal for freewriting and blog writing and any other kind of first draft writing. Something about the physicality of the writing process also triggers my brain differently than writing at a keyboard. You should definitely try it; it’s a great practice. For some reason, I find this practice just keeps me in my own creative stream, where everything just flows.

2. Make a mind map of your most recent great idea. Mind mapping has become an amazing resource for me over the last couple of years. The dynamic nature of a mind map, the fact that you can expand and collapse the map, and its ability to grow in lots of directions at once, make it irresistible for brainstorming.

It’s not just for brainstorming, though. Even blog articles fall into place and are more coherent when I’ve mind mapped them before sitting down to write. Sometimes the mind map is nothing more than a list of topics or key words, and sometimes it goes to many levels of detail. In either case, using mind maps can give you a creative jolt just when you need it.

My favorite mind mapping programs are Mindjet Mindmanager for the Mac and iThoughts HD for the iPad, but if you’re just getting started or want to experiment, try one of the free programs like Freemind.

3. Find your 10 minute sweet spot. Once you learn how to drop quickly into connection with your own creative flow (see idea #1, above), you can accomplish quite a bit in a short period of time. I have found that there is always a 10 minute slice of time I can grab for creative work. Arriving early at a pick up and stopping on the road on the way to the office have both worked for me.Sometimes the creativity bursts that happen in these “stolen” moments are momentous. Sometimes you end up describing the oak tree you’re staring at for 10 minutes. It doesn’t matter. As long as your pen (or your fingers on your keyboard) keeps moving the entire 10 minutes, something will come.

These are three ideas you can use today, and I guarantee they will make a difference in your writing life, and if you do one of them tomorrow, that will make tomorrow better, too. One day at a time, we write our way to the truth, the crux of the matter, to our own redemption as writers. Celebrate the journey by doing something different today, and the whole year might turn out different, too.

Joel Friedlander is a self-published author, an award-winning book designer, and an accomplished blogger. He's the founder of the Self-Publishing Roadmap online training course, and a frequent speaker at industry events where he talks to writers about how the new tools of publishing can help them reach and inspire their readers.

Tuesday, February 26, 2013

WITS Book Reviews February 2013

Title: Shudderville Part Four
Author: Mia Zabrisky
Publisher Mia Zabrisky Books (December 14, 2012)
ASIN: B00A62ZXTU
Reviewer: Dana Micheli

As I read the first three installments of Mia Zabrisky’s Shudderville series, there was one main question in my mind: just who is Tobias Mandelbaum? Is he a sorcerer gone bad, or the devil himself?

Shudderville Part Four answers that question, at least in part, with the story of Mandelbaum himself. Like his victims, he too was once idealistic and hopelessly in love. Once, he too had a wish and its fulfillment cost him all he held dear. Twisted and bitter, he has destroyed countless lives, seemingly for no other reason than his own pleasure. But as we learn in Part Four, there is indeed a method to his madness. Now his plans are being threatened by Sophie McKnight, the young mother whose life he ruined in Part One. Of the long list of people who want revenge on Tobias, and the even longer list of those who simply want to “undo” the wish he granted them, Sophie is the only one willing to go the ends of the earth to bring him down. She pursues him relentlessly, only to find that she and Mandelbaum have more in common than she ever could have imagined.
 
Zabrisky’s skill as a storyteller is never as apparent as it is in Shudderville Part Four. The showdown between Mandelbaum and Sophie is subtle, powerful and as a sensitive as a landmine. Each goes to lengths previously unimaginable, and we are again reminded that so much of our behavior is driven by circumstance. It is this view into the darkness of the desperate heart that makes Zabrisky’s work truly terrifying.





Friday, February 22, 2013

Disco, Tear Gas, and Song – Ghostriding down Memory Lane

By Deborah Wilbrink

My heart beat faster as I flounced into Memory Lane. It was the only singles bar in Columbus, Georgia. A disco ball rotated above the dance floor, casting its mirrored light onto the strutting hopefuls of 1984. On Saturday night at ten o’clock, the country music stopped, the deejay started, and two women threw themselves down onto the floor, rolling and grinding like Pentecostals in a snake bed. Shocked at the evolution of graceful freestyle dance, I made a fast “exit, stage right.” That ended my first journey to Memory Lane.

So I get a secret smile whenever I hear my newly written and recorded theme song, “Memory Lane,” with its title suggested by my co-writer Femke Weidema. (See the Poetry and Prose Corner of this newsletter.) The song tells of tracing one’s family history; the singer convinces herself to write a book about it. Femke’s voice is memorable and the song is recorded with piano, something I could never do. Femke is also signed with a publishing company, so there’s a chance that you will hear our song on a movie soundtrack. Posting a song on your website is just one way to drive traffic there, and get people started thinking about what you want to communicate. It was easy to get permission in this case. All of this just goes to show the glory and fun in collaboration!

Ghostwriting is collaboration. With a ghostwriter, you can submit a rudimentary manuscript, or you can simply tell your ideas, and your writing gets finished. Some of my clients never touch a pen! I learned from interviews with people like Grammy winner Emmylou Harris and guru of macrobiotics Michio Kushi, how to elicit passions and ideas from a subject. Then I, the ghostwriter, convey what’s important in an attractive, meaningful way to readers. The fun comes in preserving the author’s style!
Right now, I’m ghostwriting with author Mary Moore Hoover. She witnessed the forced integration of Ole Miss in 1962 – from within a shower! Her perspective is novel; I hope to place a copy of her memoir in the Civil Rights Museum in Memphis. But Mary Moore isn’t writing, she’s telling! I’m prompting. I’m doing the writing, but it’s her book, her story:

Tear gas poured through the windows. We raced to the bathroom and turned on all the showers. Clouds of steam kept the stinging tear gas away. We had no lights. In the dark you could hear guns go off; there was screaming. It was like living in a war zone. Soldiers were bivouacked all around the sorority houses. They had tents, and they had tanks. We were trapped for two days in there, without any food. But somebody’s mother had made a strawberry sheet cake. I haven’t eaten strawberry cake since then . . .

Mary Moore candidly admits to being a naïve teen at the time, over fifty years ago. As her story progresses, she matures to the background of the Civil Rights and Women’s Lib movements. These historic moments become personal, a personal history of what they meant to an individual’s life. Through the experiences of thousands of individuals, these stories become history for us, today. And Mary Moore’s son and grandchildren will now know her story; in fact, it was her son’s suggestion that she save it.

If you’re thinking of writing your story and you're not sure where to start, consider a ghostwriter: a pair of sympathetic ears, attached to a heart, feeding a mind, stirring a soul, and moving a typist’s sure fingers.

Deborah Wilbrink is a WITS ghostwriter and editor specializing in memoir. Find out more about Deborah and hear her song at www.PerfectMemoirs.com.

Tuesday, February 19, 2013

The First Lady of Tennessee, Crissy Haslam, likes ANI!

By Kristen House

ANI's fan-base keeps growing. Now, you can add the First Lady of Tennessee to the list of folks who think we're pretty cool.

We met with the First Lady to talk about the summer ANI novel-writing camps at Cheekwood, and also to share news about the Pen & Paper Clubs. She was impressed. :)
Don't know about the Pen & Paper Clubs? Check out this article from The City Paper:
http://nashvillecitypaper.com/content/lifestyles/novel-idea-spurs-revolution-written-word
We're on a mission, and 15 schools are coming along with us for the ride. If you see your school in the yellow box to the right, you should join us. If you don't see your school, you should email Kristen and we'll see if we can get to you next semester.
The Pen & Paper club is a private/public partnership, and is committed to providing scholarship funding to writers who need assistance.
email kristen@anovelideanashville.com for an application or more information, or register online at www.anovelideanashville.com











Friday, February 15, 2013

What WITS Can Do for You

By Yvonne Perry, owner of Writers in the Sky Creative Writing Services

Just look at all the wonderful services that the WITS team is able to provide! We can take a book from nothing more than an idea in someone’s mind and bring it all the way into the hands of the reader through online marketing.

Of course, there are several stops along the way. The first step is to arrange for a consultation to discuss what your manuscript will need in order to get it ready for publishing. Let’s say you bring an idea for a book to us, but not a word has been written down. One of our ghostwriters can record an interview with you, transcribe the story into a Word document, and then help you develop a manuscript that is ready for a copy or line edit.

Or, perhaps you have the basic manuscript typed up in MS Word, but it’s in pretty rough shape and needs a lot of rewriting and additional development of scenes, characters, transitions, and other elements to make the story flow cohesively. A developmental editor can turn this into a well-written manuscript, ready to be handed to one of our copy editors, who will catch mechanical errors.

The price for ghostwriting and developmental editing depends upon how much work you are willing to do yourself and how much you want to turn over to the ghostwriter. We have payment and time-management plans that will allow you to pay as you go and spread the work out over a period of time.
From this point, your book will be ready for a proofreader to clean up any gremlins that missed the first pair of eyes during the copy edit. Then, it will be formatted to industry standards using headers, footers, page numbers, chapter headings, etc.

Next, we will discuss the publishing methods available and help you decide which is the best route for you. If you decide to publish as an e-book, we have a layout artist who can help you meet the strict formatting criteria for the Kindle, Nook, and Apple iBook readers, as well as Smashwords. If you decide to publish on demand, we can walk you through the set up on CreateSpace.com or Lulu.com. If you decide to present your book to a conventional publisher or literary agent, we can help you write the query letter and book proposal, complete with a comprehensive marketing plan.
And, speaking of marketing, we don’t leave you high and dry with your new book. We work with you to establish your online platform and promote your book through social media.

Don’t delay your goal to be a successful author another day. Go to http://writersinthesky.com and contact us now!
 

Tuesday, February 12, 2013

Poetry and Prose Corner February 2013

February Song

Yes, dear friend, her cold runs deep,
Her frozen earth of steely stone.
Even in the sun’s brief glow
Its sharp fangs penetrate the bone.

Bitter wind sweeps every corner
Of her tiny village square,
Sweeping from vast northern tundra
Spreads its pinpricks everywhere.

Bundled well in scarf and parka
Venture out into her fray,
Blinded white with falling snowflakes
Stop to watch her children play.

Snuggled now beside the fireplace,
Scalding cocoa warms inside.
Let the chill enjoy her conquest.
We have nothing left to hide.

And we huddle at her leisure
Watching as the days grow long,
Bound to leap with hope and joy
As February sings her song.

Dennis S. Martin
Lulu Storefront: http://www.lulu.com/dsmartin
Plays: http://sites.google.com/site/playsbydennissmartin/


Memory Lane a song by Femke Weidema and Deborah Wilbrink © 2013

When he sailed the raging sea, was he scared of what would be
Or hitched his wagon to a star, ‘cause it would take him far
Walking streets paved with gold where the nights were never cold
And people won’t grow old before their time
When I climb the Family Tree, I know so much more about me

I should write that down, I should save that story
I should write a book so the kids remember me
I’ve got things to say, I know they are still learning
I could steer away some pain with a drive down Memory Lane.

Did he find his wife to be, barn-raising in the field
Like grandpa found his bride and never left her side
Though many things were never said, he’d tell the story how they met
With love I won’t forget before my time.
When I climb the Family Tree, I know so much more about me.

I should write that down, I should save that story
I should write a book so the kids remember me
I’ve got things to say, I know they are still learning
I could steer away some pain with a drive down Memory Lane.

Memory Lane…
I will write that down, I will save that story
I will write a book, I will write a perfect memoir
‘Cause I’ve got things to say, I know they are still learning
I will steer away some pain when they drive down my,
When they drive down my Memory Lane

Valentine's Day
Painting By Denise Demaras

February is mostly cold, damp and gray
But warming it up is Valentine's Day.
Being in love or wanting one that's true
Is a dream everyone can share - even you.
Valentine's Day is almost here
Reveal your heart without any fear.
With words of true love this time
Write someone a song, letter or rhyme.

~Denise DeMaras




Friday, February 8, 2013

Allow Me to Introduce Myself

By Megan Pacella

Sometimes it's hard to be the new girl, but since I started working with Writers in the Sky, I've learned that sometimes being the new girl is fun! After signing on with the talented WITS group in late December 2012, I was happy to finally meet up with the team over lunch in mid-January.
For those of us who work alone as freelance writers and editors, it's a gift to be able to sit face-to-face and talk about our projects and goals, and ask each other for advice.

While listening to other members of the team talk about their specialties, I realized just how much experience and affection I have for copy editing (or line editing, as some like to call it). I find it exhilarating to work my way through a manuscript and make it a consistent and grammatically correct document that flows smoothly for readers.

I've been writing stories since I could hold a pencil, but my first paying gig was manning the writing center at Lipscomb University from 2006 to 2007. I spent my time helping students improve their academic papers and turning their lists of skills into intriguing resumes.

After graduating with a B.A. in English from Lipscomb University, I immediately started working for Hammock, Inc., a custom content firm in Nashville, Tennessee. For three years, I helped manage three magazines: MyBusiness, American Spirit, and Soldier and Family Foundations. That's where I learned to love copy editing—especially on a rainy day with a never-ending cup of coffee in my hand.

From Hammock, I moved onto a variety of other projects: healthcare writing, music writing, business editing, and manuscript editing, just to name a few. Today, I split my time writing and editing music, healthcare, business, history, and human interest content. Yes, that’s a lot of different hats to wear! And I'm excited to put on a new one through my work with Writers in the Sky.

I look forward to working with new clients and collaborating with my talented team members to make your manuscripts and other writing projects even better. You're in good hands with us. Trust me.
 
You can follow Megan Pacella's adventures as a freelance writer and editor at megan-writes.com.

 

Thursday, February 7, 2013

WITS Announcements February 2013

As a subscriber to Writers in the Sky Newsletter, you are entitled to share your announcements with our readers. See guidelines at http://writersinthesky.blogspot.com/p/submit-your-material.html and send your material to us before the 24th of each month to make the next month’s issue. Anything posted in the WITS Newsletter is also shared with our blog readers at http://writersinthesky.blogspot.com.

Read the first chapter for free and then decide if you want to download the 3-hour-long MP3 audio book of More Than Meets the Eye ~ True Stories about Death, Dying, and Afterlife. http://tinyurl.com/bd7qhy8
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Be sure to tune in to the Aspects of Writing Radio Show. Host James Kelly and his guests provide advice on a wide range of topics, from writing for TV to how to find the right editor. Aspects of Writing airs every other Tuesday at KLAV 1230 on the AM dial, or www.KLAV1230AM.com. You can also view the show live at youtube.com/aspectsofwriting (click on the “feature” button).
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Each story in The Sid Series ~ A Collection of Holistic Stories for Children focuses on a life skill such as environmental awareness, helping others, being true to one’s self, overcoming fear, or following inner guidance. http://TheSidSeries.com
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State of Appreciation is a free weekly online newsletter that blends practical and spiritual approaches to enhance personal power and self-realization. This publication offers empowering articles, gifts, and free contemporary and classic empowerment downloads at http://stateofappreciation.weebly.com.
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Whose Stuff Is This? Finding Freedom from the Thoughts, Feelings, and Energy of Those around You is a guidebook for empathic people who have been unknowingly carrying energetic burdens that belong to someone else. See all purchasing options at http://whosestuffisthis.blogspot.com/p/purchase-book.html.
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If you are looking for someone to create an original piece for your book cover, you might want to connect with Diane Daversa on Facebook: http://www.facebook.com/#!/pages/Diane-Daversa-Fine-Art/109782219119036.
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Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience is about how to embrace multidimensional frequencies, and lessen physical and emotional symptoms of rapid spiritual ascension. The book offers tips to make the ascension process easier and quicker. http://shiftingintopurerconsciousness.com.

Wednesday, February 6, 2013

WITS and We Are One in Spirit Podcast Schedules February 2013

WITS Podcast

Writers in the Sky Podcast is a Nashville-based talk show about writing, publishing, and book marketing. An educational tool for people who want to learn more about the craft and business of writing, this show offers interviews with authors and writers, as well as the latest news about books currently on the market. You will also learn about publishing methods and marketing techniques as we interview publishers and publicists. Listen to archived shows via RSS Feed. Download WITS Podcast on iTunes for your iPod or iPad.

February 1: Author and self-publishing guru Dara Beevas discusses her new book, The Indie Author Revolution: An Insider's Guide to Self-Publishing. Beevas is also the Vice President of Beaver's Pond Press, a Minneapolis-based indie publisher that mentors their authors throughout the writing, editing and publishing process.

WAO Podcast

We Are One in Spirit Podcast allows people to discuss spiritual journeys and life-transforming experiences that remind us that we are all one in spirit. Uplifting, enlightening, and insightful topics include healing, empathy, intuition, spiritual/psychic gifts, metaphysics, soul development, afterlife, spirit communication, and more. The shows are archived at feed://nashvillewriter.audioacrobat.com. Please subscribe to We Are One in Spirit mailing list to receive the call log-in information: http://weare1inspirit.com/blog/

On February 21, 2013, Dr. Susan Shumsky will join Yvonne Perry to discuss Susan’s new book, Instant Healing. After she shares powerful healing affirmations with us, you will immediately feel different—more centered, harmonious, peaceful, uplifted, and inspired. No matter what the difficulty, Dr. Shumsky will immediately cut to the chase and provide the answer. She is not a fortuneteller and will not do readings on the show, but the healing methods that she uses will touch and lift you to make positive changes in your life. Dr. Shumsky will take questions from the listening audience.

Tuesday, February 5, 2013

Editor's Corner February 2013

I’ve always thought that clichés get a bad rap. They all began as an idea founded in truth, then were so abused that they became sarcastic punch lines rather than literal statements. Yet, the underlying truth remains. Just this week, I got to see “things happen in threes” in action; in this case, three very different clients fell prey to that particular quirk of the writing business known as "the whimsies of literary agents." All of these clients are talented, all of them are driven, and each has a great story or message to share. They all worked extremely hard getting their book “publisher-ready,” only to be rejected by the “gatekeepers” (agents). Finally, all three found themselves rewriting their queries, rethinking their books, and generally twisting themselves into pretzels to please the next agents on their lists.

What they didn’t realize, but soon found out, is that agents are incredibly fickle. One will say there’s no market for your book; another will proclaim it the next Grapes of Wrath two make matters more confusing, the same agent that rejected your work will love it three months later. If you ever hope to have your work published (and retain your sanity), you must learn to balance your desire to stay true to your story with your need for acceptance, which leads me to another cliché: “You can’t please everyone.”

Happy February, everyone, and as always, happy writing!

Dana Micheli
Writer and editor, Writers in the Sky Creative Writing Services
http://writersinthesky.com
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Writers in the Sky is a team of ghostwriters, editors, and book marketing specialists committed to the craft and business of writing. We work with our clients on all levels of the publishing process, from editing and manuscript assessments to book formatting and marketing. So whether you are a first-time author or a veteran of the craft, let Writers in the Sky help you get your book out into the world. We also provide assistance with résumés, business documents, and academic essays. For more information, visit www.writersinthesky.com.

Friday, February 1, 2013

WITS Podcast: Self-Publishing Guru Dara M. Beevas Talks about The Indie Author Revolution


Anyone in the book business these days knows that self-publishing has become a powerful force in the literary world. Gone are the days when self-published books carry the stigma of not being "good enough" for agents and traditional houses. On the contrary, many authors are choosing to forgo the querying process altogether, simply because they want to maintain control over their work.

That doesn't not mean it's easy (because, let's face it, not much is easy when it comes to writing and selling your book). Self-publishing can be extremely daunting, especially for first time authors. Someone who just wanted to write is now making critical decisions about formatting their manuscript (and cover art!) that can really impact their book's reception in the marketplace. They also must be ready (and sooner rather than later) to promote both themselves and their work through traditional and social media.

That's why Dara M. Beevas' book is such a godsend. Drawing on her experience as both a traditionally and self-published author, Beevas has created a comprehensive guide to joining the indie revolution. Also apparent in the book is Beevas' passion for mentoring other writers, which is no surprise, given her "day job". Beevas is Vice President of Beaver's Pond Press, a Minneapolis-based company created for the sole purpose of helping indie writers get their story (and a quality product) out into the world.

Click here to listen to the podcast:

Like what you heard? Visit Amazon, Barnes & Noble, or Beaver's Pond Press to order The Indie Author Revolution. For more information on Dara's work, visit Wise Ink.



Monday, January 28, 2013

This Week's Podcast Guest: Author and Writing Mentor Dara Beevas

Join us this Friday when author and self-publishing expert Dara Beevas discusses her new book, The Indie Author Revolution: An Insider's Guide to Self-Publishing. The book is both comprehensive yet easy to follow, and draws on Beevas'  experience as a writer, publisher and mentor.    

Self-publishing can be intimidating and difficult to navigate, especially for new authors. And Beevas would know. She has been writing since she was a child, when traditional publishing was an author's only option. But as anyone in the writing business knows, things have changed quite a bit since then, and Beevas found herself part of a fascinating new literary world.   

These days, she not only self-publishes her own work but mentors authors as Vice President of Beaver's Pond Press in Minneapolis. Created for the sole purpose of helping authors create books of the highest caliber, the Press takes them through every step of the process, from writing and editing to printing and marketing. The key, Beevas said, is to understand that there is more to creating a book than just writing it. Self-published authors must be willing to look at their book as a business.    

She even finds time to write her own blog, Wise Ink, which offers tips and tutorials on writing and publishing for the novice and expert alike. 




Friday, January 25, 2013

How to Build the Perfect Website

For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I'm amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best. I'm not talking about design, although that is very important. I'm taking about the goals, the mission, and understanding the principles that go into creating something that isn't about you, but about your users. In the end, that's the only thing that matters. Let's look at some components and must-haves to create that perfect site starting with the single most important page on your entire website: the homepage.

Homepage: While it's always good to start at the point of entry when we're talking about websites, that's not my reason for starting these tips by talking about the Homepage. My reason is simple: If you get this page wrong, you may as well forget your entire website. The homepage is the single most important page on your site and it must deliver on one promise, and just one. While your navigation will send visitors off to different areas of your site and it's likely that you will want your site to produce numerous results for you, your homepage should do only one thing: deliver on your promise. People came to your site for a specific reason, right? Let's say that you are a motivational author. You write books, give lectures, and have a newsletter and all of it is about motivation. Yet, when someone lands on your website all they see is you. Who you are, what you do, etc. and while that's important, it's not your promise. One of the biggest lessons of website design is that you are creating a site for your consumers' reasons, not yours. Remember that while this may sound harsh, you should run by the general rule that no one cares about you but your mom. If your homepage is packed with stuff other than your promise, visitors won't stay on your site. That's a promise I can guarantee 100% of the time.

What do you want the website to do and why? I'm always surprised at how many designers don't ask this question. Or perhaps they do but the questions are asked the wrong way. When designers ask, "What do you want your website to do" most people will say "sell something" but the problem is before you get to the sell, the site must first do something else. Let's have a look at what that is. When we were building our site, my web person asked me this same question. Then, much to my dismay, she asked me to go deeper. "No," she said, "Before you get to a sale, it must do something else first." That made sense. We're not going to buy from someone we don't trust, right? So, I wanted the website to speak to credibility. That, then, is reflected on every page.

You will likely have different reasons. Maybe it's to educate or entertain. Maybe you just want to capture information or give your visitor a fun experience online. Whatever that reason is, remember that no one starts with the end result in mind; there is always a piece before that. That's what your website should do. Once you determine that, make sure that each page on your site reflects what you want your website to do.

Who is your market? This is always a loaded question and often a tricky one to answer, but if you don't know this with all certainty, I don't recommend that you start building your website. And much like the prior bullet, it's more than just knowing the basics: female, ages 35-55. In order to create a site that will truly sell or do what you need it to, you must know more. Years ago I created something called the "Reader Profile," it was designed for authors to help them profile a reader for their book. The form asked questions like: Where does your reader live? What groups might they belong to? What other books are they reading? What do they do on their time off? Where do they hang out online? What's their age? Married? Do they watch TV? Listen to radio? Read magazines/newspapers? And if yes to any of these, which and how often? These questions will really help you to go deeper into your site and really create an experience that is keenly focused on your end user. Without this data, you're creating a website in a vacuum and I can almost guarantee that if you don't sift through this data now, you'll end up doing it eventually when you see your website is not producing the results you'd hoped it would.

Think Billboards: Years ago, I wrote that websites are like billboards, they must deliver on a single promise very quickly. It's even truer now than when I originally wrote about this. When you see billboards (the ones that are done right) they deliver quickly through words and images and you know exactly what they are offering. Think of your website as a billboard, with people racing past it at high speeds because that's what the online experience is like. You have less than a second to get someone's attention: be clear, crisp and concise. Think billboard.

Things no website should be without: While every website is different, there are elements that I feel are important to have on any website. Consider the following:
Strong call to action: We'll cover this more in-depth in part two of this article, but for now know that you need a strong call to action. You must tell your visitors what you want them to do, otherwise they will leave without taking action and that won't serve you well at all.

Contact points: I'm always amazed at how often I have to dig for this information on someone's website. Make it easy for someone to contact you, either through a phone number, contact form, direct email, or a combination of these three.

Secure shopping: In an age of identity theft and online scams, I can't emphasize enough that you must have a secure shopping cart. How do you get this? Tell your website developer that you want this, though most will insist on it.

Easy Navigation: This is another area where I see people get messed up. Their navigation is complicated with too many options and too many choices. If you haven't read The Paradox of Choice by Barry Schwartz I highly suggest that you do. If this book doesn't frighten you into keeping it simple, nothing will.

Focus: At the risk of annoying you, my reader, it's worth mentioning the focus piece again. Remember it's not about you, it's about your end-user. Your customer, visitor, or potential new client.

Testimonials: People like what other people like so be sure to add testimonials, reviews, and endorsements to your website. If you have a lot of them get a page just for testimonials, though I always recommend adding at least one to your homepage.

Signup: Most visitors won't make a decision to buy the first time they land on your site; in fact, the number is frighteningly small. Getting folks to sign up for your blog, newsletter, or announcement list is a way to stay on their radar screen (permission marketing) and getting them back to your site again and again. By doing this, you'll deliver the sale. Otherwise people will visit your site and though they may bookmark, if you don't give them a compelling reason to return, they likely won't.

Easy share: There are a lot of articles on having sharing features on a website and blog so I won't belabor this. Suffice it to say that you want to be sure that your site is sharable on any and all relevant social media sites.

Blog: In an age of almost monthly Google algorithm changes a blog is no longer an option if you're trying to get some visibility for your site. It's a must. Update it at a minimum of twice a week.

Bad book covers: I work in publishing and as anyone in this industry knows, you can bury a good book in a lousy cover. The same can be said for your website. I'm always amazed at how people will bury a fantastic message in a terrible design. Consumers won't take the time to try and figure out bad navigation or lukewarm website copy, not to mention a poor design, they'll just leave and likely their next stop will be your competitor.

You get what you pay for: I love free, I mean don't we all? But free has a price, especially when it comes to website design. Free websites are limited, won't let you do ecommerce and most will never get you any search engine ranking. Forget free, in the long run it could cost you in lost revenue and business opportunities.

Know your promise: We all promise people something when they come to our websites. The thing you need to ask yourself is what are you promising? Whatever it is, this promise needs to be reflected on every page. Whether your site is about saving money or making people laugh, make sure your promise is consistent on each page.

Reprinted from "The Book Marketing Expert newsletter," a free e-zine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
 

Tuesday, January 22, 2013

Poetry and Prose Corner January 2013



Resolutions

by Denise Demaras

If you want to write a book this year
Just start it now and you'll be half way there.
We can help you when you get stuck
Our tools can dig you out of the muck.
Begin each day writing from the start
So you'll deliver a message from your heart.

Denise Demaras, an L.A.-based Artist, Author, Publisher and Holistic Health Coach. Her new book, Heal From Your Heart With Breath, Rhyme and Art, instructs people how to rid their lives of physical and spiritual pain through a variety of meditation and healing techniques.


The Firefly and the Butterfly

© Yvonne Perry 2012

A firefly swooped near me
I caught her in my hands
and cupped her tightly so she could not flee
I would peer in upon my captive
just to watch her light up
I clinched my hands tighter
Snuffing out the air she needed
And closing the space around her
so she could not see the beauty of others
Her wings could not unfurl
Her spirit could not soar
Bound by my possessive grip
She had no choice or liberty
Her light faded
She became silent and still

A butterfly landed upon my open palm
His wing was slightly torn
I admired his gentle grace and beauty
but I dared not close my hand
for fear that I would crush his tender heart
and harm him in some way
Intently, I cast my eyes and restoring love upon him
and watched breathlessly to see if he would respond
Sometimes I would close my eyes and feel
the tickle of his wings, the pulse of his heart
or the movement of his tiny feet upon my skin
Soaking in the intense color and vibration
of all the life, freedom, and vitality he offers
I cannot hold him prisoner
while he heals and basks in the warmth of my hand
I realize the choice is not mine
Will he stay or fly away?


Unknown

By Shirley Roe

Standing on the edge
Before me, death
And all of the unknown
Will I go to a higher plane
A beautiful Heaven
Or will there be only blackness
And silence
Will I know what is happening
Or will I simply be?
The precipice of life
How did I reach this point?
Was it a good journey or
Did I simply exist?
Did I live every moment to the fullest
Or simply move from day to day?
These are questions that must be asked
Now, before you stand on the edge of forever.
A life is not judged by the length of living,
But by the quality living of every moment,
The wonderful, the painful,
The happy and the sad
But lived completely and appreciated fully.
Stop now and ask yourself these questions
Before you face the total and absolute unknown.

Based in Canada, Shirley A. Roe is an award winning poet and historical fiction writer. She has published eight novels, and is working on number nine.

Clouds

I love to watch the clouds roll by.
They paint a picture in my mind.
The ever changing images unfold,
Untangle and unwind
Into a vast collage of treasures
Meant for just my eyes.
Reflections of familiar feelings
Scattered 'cross the skies.

Taking in their tattered edges...
Tucking in their ends...
Forming shapes for fleeting moments...
Driven by the winds.
Roving, rolling, climbing, falling
Singly or in crowds,
Images abound aplenty
Riding on the clouds.

Dennis S. Martin
Lulu Storefront: http://www.lulu.com/dsmartin
Plays: http://sites.google.com/site/playsbydennissmartin/
 

Friday, January 18, 2013

Should Fiction Authors Be Bloggers?

By Joel Friedlander

It’s pretty easy to make the case that almost all authors should have a writer blog. And some publishers have asked their authors to start a blog if they don’t have one. Out of all the digital innovations that allow writers to advance themselves and their ideas, none can match blogging.

Here’s why blogging is a no-brainer:
  • It requires very few technical skills. Anyone who can produce a manuscript in a modern word processor likely has the skills to blog.
  • It costs very little to start blogging on your own domain, and it is free to create a hosted blog on sites like blogger.com and wordpress.com.
  • It allows you to set your own schedule, so there’s no outside deadline pressure.
And the rewards can be profound, especially considering bloggers are gaining them all by themselves. Blogs give you the opportunity to:
  • Create communities of interest around the books you publish and the ideas you promote
  • Interact with readers, and gain insight about what your readers have in common
  • Generate actionable marketing intelligence without much trouble or expense
  • Introduce your work to an ever-widening circle of readers
  • Create excitement about your forthcoming books, enlisting “raving fans” to help spread the word
You can even monetize your blog by offering other products or services that compliment your subject matter. A pretty good picture, don’t you agree? So where’s the problem?

Let’s Divide By Three

The problem is that all of these benefits only accrue easily to two kinds of authors:

1. Nonfiction authors with lesser effects for memoirists or literary nonfiction writers, and
2. Well-known fiction authors, who already have a fan base large enough to make their books successful.

In the first case, blogging is one of the most effective marketing devices available to an individual author. If you’re a nonfiction author wondering if it’s worth blogging, don’t debate, just do it and you’ll find out.

And if you’re something of a celebrity in your genre, your legions of fans will be fascinated by almost anything you write, giving you permission to satisfy their cravings with your blog.

But what about the third category?

3. Unknown fiction authors, aspiring novelists, and first-timers.

Let’s have a look.

They Are Trying, But Is It Working?

Many fiction authors have blogs, of course, but there’s one problem common to many of them: Many of the blog’s readers appear to be other struggling fiction authors.

If you scroll through the posts on these blogs, you will see a pretty typical mix of articles about what they are writing, personal stories and, for those who have published, articles about how they did it and what their results are. Some of these blogs are popular, but most, I’m afraid, never attract much attention and don’t seem to be doing much for their authors.

Another approach that seems to work better is used by authors whose work is centered around a specific historical period, a particular place or occupation, or some other theme that ties their work together. This allows the author to blog about the subject of her books instead of the writing or publishing process, which are mostly of interest to other writers.

And this makes sense. Some percentage of readers who enjoy novels set in ancient Egypt might well be attracted by blog articles that explore what life was like in that time and place. This also gives an author a way to put to productive use some of the research that goes into her books.

Likewise, a novelist who writes police procedurals might blog about advances in forensic science or interesting news items involving police investigations.

But do these blogs work in attracting fiction readers? I think that’s more problematic. Obviously, they can’t hurt, but it seems to me that people read novels for different reasons than they read informational articles.

What Are Your Choices?

I’ve had this conversation with numerous novelists, and some, like Joanna Penn, who is both a novelist and a very successful blogger, have suggested there are other things that might be better for fiction writers (until they become mega-famous, of course) to focus on when it comes to marketing your books.

These might include:
  • Concentrating on getting the best book cover you can afford for your book.
  • Making sure you have killer sales copy for the back cover and everywhere your book will be listed.
  • Offering a sample chapter or look inside the book to entice readers into the story.
  • Creating a book review program when your book is new.
  • Making sure your book is widely available and attractively priced.
So if you’re a novelist, should you be blogging? At this point, the answer is “it depends.” For the right writer with an appreciative audience, blogging can be a powerful way to create a community surrounding your books. Until you get those fans, put all of your efforts into writing great books and promoting them as your long-term plan.

Joel Friedlander is a self-published author, an award-winning book designer, and an accomplished blogger. He's the founder of the Self-Publishing Roadmap online training course, and a frequent speaker at industry events where he talks to writers about how the new tools of publishing can help them reach and inspire their readers.
 

Join Us for a Conversation with Author and Law of Attraction Expert Zaheen Nanji


It is my pleasure to welcome author and wellness coach Zaheen Nanji to the WITS podcast. Zaheen is one of twelve wellness experts from the U.S. and Canada who authored Unlock the Power of YOU: 12 Steps to Health, Happiness and Success. Specifically, she discusses her chapter, Attracting Your Ideal Weight. Zaheen is also certified in the Law of Attraction and owner of the Shanti Wellness Centre in Alberta. The Centre provides a host of services, from yoga classes to life coaching, for a healthy body, mind and spirit.

Zaheen doesn't just teach these methods, she lives them. As a child, she suffered from a serious stuttering problem that affected every aspect of her life. However once she learned to conquer her fear, stuttering no longer had power over her, and the behavior changed. Today, she is comfortable with interviews and is a sought after public speaker. She also hosts the radio show, Fat to Thin and has created a series of YouTube videos to help people struggling to overcome their weight issues.

Click here to listen to the podcast:


Like what you heard? To order the book, visit www.zaheennanji.com. To learn more about the Shanti Wellness Centre, visit www.shantiwellnesscentre.com

Visit her on Facebook
Follow her on Twitter



Tuesday, January 15, 2013

WITS Book with a View January 2013



Book Title: Shadows over Sheradan
Author: Scott Barker
ISBN: 978-1-4653-5007-7
Publisher: Xlibris
Genre: fantasy, adventure
Publication Date: 2012
Book Length in Pages: 508
Reviewer: Sarah Moore

I am going to begin this book review with an admission. I am not well-versed in the genre of fantasy/adventure. I do, however, have a great appreciation for strong characters and compelling storylines, and I can get wrapped up in a novel regardless of its literary category if I enjoy the writing. I share all of this because I hope it makes my thoughts on Shadows over Sheradan, the new release by Scott Barker, more meaningful to other readers who, like me, do not bring an extensive home library of fantasy books into consideration when determining their next book selection. Barker has crafted an epic three-part novel that led me to develop emotional investment in the outcome and have one of those experiences in which you tell yourself “just one more chapter” before finally compelling yourself to bed.

Shadows over Sheradan tells the story of Prince Trigarius’ pursuit of the dark Izzasha the Betrayer through the moons and rings surrounding the planet Zalaghorn, and the physical landscapes that Barker describes with a rich effect. Trigarius is joined on his journey by a crew of loyal and talented individuals who hold their leader in the highest regard, along with one reluctant passenger whose mysterious presence and powers lend some great layers to the plot. As Prince Trigarius’ charge is revealed in more detail and readers follow him on his quest, the pages bring forth the joining of forces with another crew through tragic circumstance, battle scenes that will make your heart race, moments of romance both new and rekindled, and, undergirding it all, a testament to the importance and power of true friendship.

Being a three-part novel of approximately 500 pages, and already admitting to my own lack of fantasy reading experience, I readily share that Barker does his own masterful job of revealing the story. Readers will be doing themselves a service by allowing the author to draw them in with his talent rather than settling for my synopsis of a complex story to which I cannot do justice in limited type. Instead, I will share, as the purpose of encouraging your contact with this book, that Barker has developed characters that are relatable, sympathetic, and engaging. He has taken the emotions found in a friendship or that a humble servant feels for his leader, feelings to which most of us can relate in our everyday lives, and placed them seamlessly into a fantasy environment found in dreams. He has crafted good guys and bad guys, but done so in ways that capture the flaws and humanity on both sides.

Perhaps most importantly, it is apparent on every page that Shadows over Sheradan is a work of passion for Barker. Each detail is carefully constructed so that readers will get a true sense of the oppressive weight of dread as the shadow creatures are unleashed to engage in their final battle. The detail-oriented nature of Barker’s writing will allow readers to close their eyes and visualize Prince Trigarius standing at the helm of his ship or shiver as the brave crew members set out on a frozen land in search for their lost comrades. Barker includes maps and illustrations that, instead of removing the need for one’s own imagination, stoke it. As Barker is asking you to step into a new world with his writing, a glossary of terms is provided as well.

If you like to read novels that are smart, detailed, and engage your senses, then consider adding Shadows over Sheradan to your collection. Whether you never have read an adventure novel of this type before or you already claim dozens of such fantasy novels on your list of favorites, I have confidence that you will enjoy this new work by Scott Barker and reach the back cover eager to read more.


Title: Shudderville Part Three
Author: Mia Zabriskie
Publisher: Mia Zabrisky Books (December 16, 2012)
ASIN: B00A55P258
Reviewer: Dana Micheli

Mia Zabriskie’s Shudderville Part I left me feeling as if I had been dangled over the edge of a great cliff (hanger). As I read the last line, I quickly moved to flip the page of my Kindle, but there was nothing. How would I find out what happened to Sophie McKnight, or learn the true identity of Tobias Mandelbaum?

Despite my disappointment, I decided to move on to Part II. After all, we’re not supposed to know how every story ends…right? You only have to read my review of Part II to see that I was just as enthralled by that very different but equally terrifying tale. Still, Tobias Mandelbaum lingered in the back of my mind.

Luckily for me, Mia Zabriskie is not one to leave her readers hanging (at least, not for long). Shudderville Part III picks up where Part I left off. Tobias Mandelbaum, the mysterious old man that grants wishes and steal souls, has returned. His latest victim is Cassie, Sophie McKnight’s best friend and—as it turns out—her betrayer as well. For no one, it seems, is able to resist Mandelbaum’s dangling carrot.

As in Parts I and II, Shudderville Part III explores the polarities hidden in the human psyche—good vs. evil, love vs. hate, and condemnation vs. redemption. But here Zabriskie underscores another theme: the truly terrifying consequences of wishing for “true love.” Be careful what you wish for.
 

Monday, January 14, 2013

This Week's Podcast Guest: Zaheen Nanji

Join us this week as Zaheen Nanji discusses Unlock the Power of YOU: 12 Keys to Health, Happiness & Success. The book is a powerful anthology written by Nanji and eleven other self-improvement experts from across the U.S. and Canada. Nanji's chapter, entitled How to Attract Your Ideal Weight, focuses on looking past surface issues around weight to reveal our authentic, healthier selves.

 Nanji's method centers on the Law of Attraction, of which she is a certified facilitator. However her expertise extends far beyond weight loss. She is also a motivational speaker and owner of the Shanti Wellness Centre in Alberta, Canada. The Centre offers a wide range of self-improvement services, from yoga and karate to hypnotherapy and coaching.


She also hosts the radio show, Fat to Thin  and has created a series of YouTube videos to help people struggling to overcome their weight issues.

For more information on Zaheen's work, visit  www.zaheennanji.com or www.shantiwellnesscentre.com and tune into the WITS podcast!

Friday, January 11, 2013

Resolutions for Writers

By Deborah Wilbrink

The two most important resolutions for writers are: 1.) Write every day; and 2.) Share my writing. There are many more resolutions, but most writers can use these two.

Write every day, even if it’s just for a few minutes. It will feel more natural and you will come to enjoy and look forward to that time. If you are experiencing writer’s block, just change the subject or format and have some fun. You will feel refreshed and return to your project a better writer.

Share your writing. That can mean submitting an article to an online “zine” today, attaching a poem in an email to a friend, reading to your writing group, commenting on or composing a blog, or working on getting a publishing deal. There are many ways to share. Communicate your thoughts. Isn’t that why you are writing?

Here are some more great resolutions for writers, couched in the affirmative:

1. I will publish the writing that readers want to read.
2. I will end an old project: revise, finish, or shred it, making room for a new one.
3. I will learn by observing and practicing a new technique.
4. I will seek constructive criticism and listen.
5. I will try writing in some new styles, experimenting in order to further develop my own style.
6. I will organize my writing area so that it attracts me and offers easy access to tools.
7. I will decorate my writing area with visual reminders of success.
8. I will happily tell others about my writing and listen to their experiences.
9. I will mentor and encourage others.
10. I will be ready for a mentor to find, teach, and encourage me.

This year has just begun, but already I have encountered writers who are fulfilling their New Years’ Resolutions. Writers are contacting Writers in the Sky wanting to improve their general writing skills—clearly a step in the “write” direction! Soon I’ll be teaching a class of senior citizens how to improve writing their memoirs so that these stories will be a joy to read.

Other writers are finishing up worthwhile projects. “BJ” is writing about attracting abundance to one’s life. It’s a how-to book, with steps clearly illustrated by her life and by a journey metaphor. Now that I’m in the car and on the road with BJ, preparing her book for publication, I feel just as excited as if it were my own project. BJ’s book is going to help a lot of people when it’s published!
Make your resolutions today to improve your writing and sharing. Happy New Year!

Deborah Wilbrink is an editor and ghostwriter with Writers in the Sky, specializing in personal history and memoir. She offers creative writing and life journaling workshops. Deborah was an English teacher, video producer, Senate aide, journalist, and cemetery manager – all in this lifetime! Visit Deborah's blog- Perfect Memoirs and you can contact Deborah here.





Deborah, shown here implementing Resolution #7.

Thursday, January 10, 2013

WITS Announcements January 2013

As a subscriber to Writers in the Sky Newsletter, you are entitled to share your announcements with our readers. See guidelines at http://writersinthesky.blogspot.com/p/submit-your-material.html and send your material to us before the 24th of each month to make the next month’s issue. Anything posted in the WITS Newsletter is also shared with our blog readers at http://writersinthesky.blogspot.com.

The Dream Quest One Poetry & Writing Contest is open to anyone who loves expressing their innermost thoughts and feelings through the beautiful art of poetry or writing a story that is worth telling everyone. Write a poem or short story for a chance to win cash prizes! Postmark deadline: January 13, 2013. All works must be original. Visit our website for details: http://www.dreamquestone.com.
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WITS client Tiago Bernal has released Messages from the Future Part I, the first instalment of his three-part interactive game book. The human race is facing extinction in the very near future unless a few brave individuals are willing to stop it. Are you one of these people? We dare you to find out. If you decide to accept this challenge, you will find yourself in the midst of an adventure that will take all of your wits and courage to survive. To check out the trailer and buy Messages from the Future, visit: http://www.amazon.com/Messages-Future-Part-1/dp/B008R9QYW4.
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Read the first chapter for free and then decide if you want to download the 3-hour-long MP3 audio book of More Than Meets the Eye ~ True Stories about Death, Dying, and Afterlife for only $7.00. http://tinyurl.com/bd7qhy8.
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Artist, author, and Certified Holistic Health Counselor Denise DeMaras has released her first book, Heal from Your Heart With Breath, Rhyme and Art. Heal From Your Heart is a unique guide to self-healing that fuses age-old practices such as meditation and breathing techniques with her new creative technique, Rhyme to Heal.

Also included are Denise's original artwork and verses, which support the practitioner as he or she embarks on their healing journey. Denise has also created a deck of healing cards that can serve as a companion to the book or be used independently.
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Each story in The Sid Series ~ A Collection of Holistic Stories for Children focuses on life skills such as environmental awareness, helping others, being true to one’s self, overcoming fear, and following inner guidance. http://TheSidSeries.com
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On January 17, Dr. Steve Brannon will be on Lillian Brummet's radio show, Conscious Discussions, to discuss his work in counseling people who suffer from mood disorders. You can tune into to the show by visiting http://www.blogtalkradio.com/consciousdiscussions. Steve is also the author of The Two Agreements: A Good News Story for Our Time. You can listen to Steve discuss this incredible book with Yvonne Perry on the We Are One podcast.
~~~~~~~~~~~~~
Whose Stuff Is This? Finding Freedom from the Thoughts, Feelings, and Energy of Those around You is a guidebook for empathic people who have been unknowingly carrying energetic burdens that belong to someone else. See all purchasing options at http://whosestuffisthis.blogspot.com/p/purchase-book.html.
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State of Appreciation is a free weekly online newsletter that blends practical and spiritual approaches to enhance personal power and self-realization. This publication offers empowering articles, gifts, and free contemporary and classic empowerment downloads at http://stateofappreciation.weebly.com.
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If you are looking for someone to create an original piece for your book cover, you might want to connect with Diane Daversa on Facebook: http://www.facebook.com/#!/pages/Diane-Daversa-Fine-Art/109782219119036.
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Shifting into Purer Consciousness ~ Integrating Spiritual Transformation with the Human Experience is about how to embrace multidimensional frequencies, lessen physical and emotional symptoms of rapid spiritual ascension, and offers tips to make the ascension process easier and quicker. http://shiftingintopurerconsciousness.com.

Wednesday, January 9, 2013

WAO & WITS Podcast Schedules January 2013

WAO Podcast

We Are One in Spirit Podcast allows for people from all walks of life to discuss their spiritual journey and life—transforming experiences that remind us that we are all one in spirit. Uplifting, enlightening, and insightful topics include healing, empathy, intuition, spiritual/psychic gifts, metaphysics, soul development, afterlife, spirit communication, and more. The metaphysical shows are archived at feed://nashvillewriter.audioacrobat.com. You will also find us on iTunes. Please subscribe to the We Are One in Spirit mailing list to receive the call log-in information: http://weare1inspirit.com/blog/

On January 17, Maxine Taylor will join us to discuss her latest book for walk-ins, Earthbound. Based in Atlanta, Maxine Taylor is a true visionary with more than forty years of experience in spiritual work. She is an internationally-known astrologer, energy healer, spiritual coach, teacher, speaker and published author. One of her greatest gifts is the ability to awaken people to the truth of who they are and empower them to transform their lives. In her first fictional novel, Earthbound, a galactic being comes to Earth with a mission that affects not only planet Earth but our galactic neighbors as well.

WITS Podcast

Writers in the Sky Podcast is a Nashville-based talk show about writing, publishing, and book marketing. An educational tool for people who want to learn more about the craft and business of writing, this show offers interviews with authors and writers, as well as the latest news about books currently on the market. You will also learn about publishing methods and marketing techniques as we interview publishers and publicists. Listen to archived shows via RSS Feed. Download WITS Podcast on iTunes for your iPod or iPad.

On January 17, Author and motivational speaker Zaheen Nanji will join Dana Micheli for a conversation about tapping into one's true potential. Unlock the Power of You: 12 Keys to Health, Happiness and Success is an anthology written by Zaheen and 11 other self-improvement experts. She will be speaking about her chapter: Attracting Your Ideal Weight.

Tuesday, January 8, 2013

Editor's Corner January 2013

Happy New Year, everyone, and welcome to the first WITS Newsletter of 2013! Judging by some of the news stories of the past year, we are lucky to be here. The election is over, and the world did not end on December 21st. We have survived to fight (or in our, case, write) another day.

And speaking of which, it is time to get back to business. The houseguests have left and the last piece of fruitcake has been eaten (or is being used as a doorstop!), so there are no longer any excuses for not working on your book. If you are having some difficulty getting into the swing of things, remember that it has never been a more exciting time to be an author. Self-publishing has made it possible for writers to retain more control over their work, and social media has provided them with tools to get their message out into the world. Those “in the know” are already buzzing about 2013 trends in the publishing industry, so whether you plan to self-publish or seek traditional representation, be sure to start doing your homework now.

As for me, I am looking forward to another year of working with our wonderful clients. I wish you all a very happy, healthy and prosperous 2013!

Dana Micheli
Writer and editor, Writers in the Sky Creative Writing Services
http://writersinthesky.com
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Writers in the Sky is a team of ghostwriters, editors, and book marketing specialists committed to the craft and business of writing. We work with our clients on all levels of the publishing process from editing and manuscript assessments to book formatting and marketing. So whether you are a first-time author or a veteran of the craft, let Writers in the Sky help you get your book out into the world. We also provide assistance with résumés, business documents, and academic essays. For more information, visit www.writersinthesky.com.
 

Friday, December 28, 2012

Focused Memoir: Write Your Spiritual Autobiography

by Deborah Wilbrink

“Write about what you know.” That is excellent advice for authors looking for a subject. Make the project even more worthwhile by writing your spiritual autobiography.

A spiritual autobiography focuses on the spiritual influences and milestones of one’s life, set in chronological order. For example, my own autobiography might include high school and then college graduations, a career path, and marriages, births, and divorces. But my spiritual autobiography includes revelations and epiphanies! It features a kind minister who was run out of town by hypocrites, propelling me to leave the church as a teenager; and a transcendental experience that sent me in search of a guru. The career path becomes an instrument for service and for meeting influences. The failed marriages become, not a tale of naiveté and woe, but preparation for real and lasting love.

Writing about your personal spiritual path clarifies what you have learned and where you have been. The intent, creation and review inherent in spiritual autobiography make it a cleansing process.

To write yours, begin with your current spiritual practice such as a prayer or meditation, stating your intent. Create a brainstormed outline, noting the events in your life that changed your attitude and philosophy. Did you find a new path after an especially troubled time? Next, remember those who influenced you for the better. Did someone give you a spiritual text, with love? Did someone reach out to you and help you over a hurdle? These memories will soon begin to flow. Later, come back and write the stories around your outline. Stay on the path of what influenced you spiritually. If you work best visually, you may draw a map or timeline instead of outline; remembering music or speeches can be a tool for those whose listening ears are important conduits for the spirit.

Your spiritual autobiography may be briefly stated, sketched, or evolve to book length. Finishing your account will bring peace of mind and a readiness for the next step. The very fact of this reflection and seeking attitude will attract what you need to grow spiritually in the coming time. As you encounter experiences you will be adding chapters to the document, or starting another volume.

As a genre, spiritual autobiographies have inspired readers for centuries. Today anyone can adopt this method of spiritual exploration. You will enjoy the valuable process of spiritual autobiography. It may be helpful to others; it will always be helpful to its author. It’s at your fingertips, and in your soul. Why wait?

Deborah Wilbrink is an editor and ghostwriter with Writers in the Sky, specializing in personal history and memoir. She offers creative writing and life journaling workshops. Deborah was an English teacher, video producer, Senate aide, journalist, and cemetery manager – all in this lifetime! Visit Deborah’s blog- Perfect Memoirs and you can Contact Deborah here.
 

Thursday, December 27, 2012

Book with a View December 2012




Title: Shudderville Part Two
Author: Mia Zabriskie
Publisher: August 30, 2012
ASIN: B005YFBQYA
Reviewed by Dana Micheli

When I reviewed Part 1 of Mia Zabrisky’s Shudderville series, I stated in my review that I would never again underestimate her as a master storyteller. That said, when I read the second installment of Shudderville, I was once again struck by Zabrisky’s ability to delve, not only into the wickedness of the human mind, but into the battle between good and evil that rages---to varying degrees—within each of us.

Set in the turbulent Vietnam War era, Part 2 is the story of serial killer Leonard Sipes. Part Jack Kerouac, part Hannibal Lechter, Sipes travels across a divided America, preying on its most vulnerable citizens. With his average looks and Ted Bundy charm, Sipes insinuates himself into the lives of his victims, then moves in for the kill to achieve power, purpose, and enjoyment. He is pure, unadulterated evil, yet like many serial killers, he possesses a strange moral code known only to himself. When he rents a room in the home of a mysterious widow and her children, Sipes vows to do the ‘right thing’; however he will soon learn there are forces in world even he can’t control.

While I couldn’t bring myself to pity Sipes, his backstory certainly gave me pause. If things had been different, would he have used his intelligence, charisma and adaptability to achieve success? Or would he have simply become a different kind of monster? It is these deeper questions that separate Zabrisky’s work from run-of-the-mill horror.

The time period and characters of Shudderville Part 2 are completely different than Part I; so is the voice and the mood. They are equally as terrifying, however, and only a writer with Zabrisky’s skill and versatility could create two such separate yet finely drawn universes.


Title: The Summer called Angel: A Story of Hope on the Journey through Prematurity
Author: Sola Olu
Publisher: CreateSpace Independent Publishing Platform (November 7, 2012)
ISBN-10: 1460932676
ISBN-13: 978-1460932674
Reviewed by Dana Micheli

Women who are expecting a baby understand that they will undergo enormous changes, physically and emotionally. They also know that once the baby arrives, the dynamics of their daily routine will change, probably forever. What they are not prepared for is a life and death battle that begins in the womb and continues well into the child’s first months—even years – of life. Sola Olu’s new book, The Summer Called Angel chronicles the incredible story of two pregnancies that ended in premature delivery and the lengths she and her husband went through to save their children.

Sola was a busy graduate student when she learned she was expecting her first child. She and her husband were overjoyed about this wonderful addition to their already happy, and hectic, lives. Sola had been feeling a little extra tired, but when she arrived one afternoon at her doctor’s office for a “routine” visit, she was sure it was ‘nothing a good nap couldn’t cure’. She couldn’t have been more wrong. The doctor, concerned about certain markers in Sola’s blood, sent her for further tests, and the results were terrifying: Sola had preeclampsia and was dangerously close to delivering long before the due date. Suddenly, her life, so full with a myriad of concerns about school and other daily-to-day matters, was immediately distilled to one: ensuring her baby survived.

One of the reasons The Summer Called Angel is so powerful is that it began as her private journal, infused with raw emotion and containing real time descriptions of the pregnancies and post-birth complications. It also details the procedures being done to correct these complications, including risky and invasive surgeries.

The Summer Called Angel is an honest account of the vulnerabilities, strengths, weaknesses, faith and doubt as well as other conflicting emotions that parents of preemies sometimes go through. It is intended to help others navigating their own journey of worry, fear and hope when dealing with complications arising from childbirth, and it fulfills this mission tenfold. It provides not only a wealth of invaluable information, but also inspiration. When reading it, one literally feels like Sola is there, holding your hand and telling you that there is nothing more important than faith in God and the love for your child. The Summer Called Angel is a must-read for all parents.

Friday, December 21, 2012

8 Ways to Get Reviews That Aren’t Fake

We've always had a problem with "fake." Whether it was a fake Kate Spade handbag, or a knock-off clothing line, fake has always been a part of our culture. Most of this is made popular by the "don't you want to have it, too?" mindset that often surrounds celebrities: "Get the dress Jennifer Aniston wore for only $200!" Most of us, however, can spot fake. Or, to help avoid litigation, many reputable companies offer knock-offs of celebrity Oscar gowns and what-not. Fake, however, is not limited to fashion anymore.

Now, fake and counterfeit has begun permeating the publishing industry. We've seen things like 35 Shades of Grey and other knock-off titles that seem to circumvent any legal challenges, but there's a new challenge on the frontier, that of fake reviews. Do you believe reviews? A majority of us don't, but more often than not we believed the consumer reviews. Not so much anymore, especially now when reviews can be bought, or in some cases, simply faked. The message seems to be: if you want to get noticed, you'd better be prepared to "fake it till you make it." That's a nice saying, in theory, but when you're talking about polluting an Amazon page with a bunch of dummy reviews, that's another story.

So, what's an author to do? I'm sure as time wears on it will be tempting to buy into this but what happens when we do? We end up with a cluttered market packed with "I loved this!" and we're left to wonder, did the person really love it and, even worse, did they even read it? We all want to be liked, or rather, we want our work to be liked but to what end?

Several years ago we were on a team retreat, at that time a savvy team member came to me and said "We can't put our stock in reviews, these folks are inundated with books to look over, we need to find other channels." And so we did. Where we used to do review-centric programs (meaning that the success or failure of a marketing campaign depended on the number of reviews we got), we now offer campaigns that are balanced and yes, we like to get reviews for our customers, but that's not always the best way to grow your market. Here is perhaps a different set of ideas (and maybe a few you've heard before) about getting exposure and (if you're lucky) getting reviews:

1. Stay engaged: I see a lot of folks who aren't engaged in the process or their reader. I'm not talking about running through your to-do list of marketing activities. I'm talking about staying engaged with your reader. Talking to them via your blog, Facebook, Twitter, Pinterest, LinkedIn, whatever. Your reader is your end user, you want reviews to get to them, but in the absence of reviews guess what? Your outreach to your reader will have a far greater impact on your market and your sales.

2. Know the rules: The rules of the game are important. Part of what's so discouraging to bloggers (and eats away at their time) is that authors don't often take the time to know who to pitch. That's what makes paid reviews so tempting (among other things), you can send in a check and then you get reviews. Real, honest, and thorough reviews take time but keep this in mind: when this shakes out and presumably "consumer" reviews don't have the credibility they once did, where do you think authors will start to go? To the long-time, credible reviewers - where it all started. So, get to know them now. They have a following and people who read them know, they can't be bought.

3. Start early: As with anything in marketing, start early. I'm going to run through some networking tips in another section but for now, start thinking in terms of early, early, early. How soon should you start? Six months at a minimum.

4. Review other books: Reviewing other people's books works great on a number of levels. First and foremost, it's important to support other authors in your market. You want reviews? Guess what? So do they. Get out and review their books, they'll appreciate the effort. Then, when it's time for your book to come out, let them know you're published, offer to send them a copy and (if they have the time) encourage a review. Keep in mind that they may or may not do it, you aren't trading reviews here, you're paying it forward.

5. Please and thank you: When was the last time you thanked someone for a review? If you haven't, you should. You'll write more books and may want to pitch them again, and even if you don't, saying thank you takes no work at all. Show them your appreciation. Consider this, Midwest Book Review has worked tirelessly to do reviews for years, they ask for nothing. Occasionally I'll get a letter from them saying "if you want to help out, we could really use stamps." It's a small thing, with a huge impact. We're all in this together, help out the people who help so many others. Spread the word about the review, thank them, be gracious. You'll be glad you did.

6. Network: If the idea of networking makes you think of long, boring events where you hand out your cards like candies out of a Pez dispenser, take heart - it doesn't have to be like that. You can network on a variety of sites. Let's take LinkedIn for example, which is a great place to network with the media. Join groups in your area of expertise and contribute once a week or so, connect with media and bloggers in your market and then comment on their updates and posts. See? You don't even have to leave your house or, for that matter, attend some boring, colorless event to stay connected.

7. Social media contacts: When was the last time you went through your social media contacts, your Likes on Facebook, connections on LinkedIn? Part of your monthly networking outreach could be to send a quick note to 4 contacts on each social media site. Why? Because there's a big likelihood that you are connected to a blogger, bookstore buyer, or reviewer. You simply never know who is part of your network unless you take time to explore them!

8. Reviews aren't the end game: At the end of the day reviews may not be the way to greater sales. Consider this: have you ever pitched yourself as a contributor to bloggers or blogs? Have you reached out to any newsletters in your industry? Have you considered excerpting your book online somewhere? Consider other options, brainstorm with other authors who are facing the same challenges.

While we love easy, easy isn't always best. A slew of five-star reviews on an Amazon page is now considered suspect. If you want to build your credibility you'll need to work harder. Consumers want authentic, they want transparency. By looking outside of the norm and really maximizing what you already have access to, you can rise about the review noise and, in so doing, will begin to build much more credibility for yourself in the long-term. Credibility breeds respect, and that could bring you more legitimate reviews than you know what to do with.

We now live in a world where anyone can publish at any time. With one click of a button you can become an author. But I believe the journey is much greater than that. It's more than just putting words on paper and hitting a few buttons. It's an effort and it requires time, patience, persistence and passion.

Someone asked me once "Wouldn't it be great if everyone loved your book?" Not really, I said. Not everyone's going to love what I write or what I do. I love the love, but it's in the criticism that I often find my biggest growth.

Reprinted from "The Book Marketing Expert newsletter," a free e-zine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com